Very excited for this. I used the beta, and the formula tended to drip/not absorb as well as I'd like. After talking to Matt today, he's made some huge strides.
What we're basically looking at here is a formula that needs to be massaged into one's scalp and left in for maximum benefit. RPN recommends using it twice a day (post-shower and pre-bed) for optimal results. Maximum efficacy will probably occur with the Java Lustre shampoo which will prime the area for regrowth.
Also, the initial smell was somewhat strong, but apparently the final product has almost no smell whatsoever. Considering the ingredients involved, this is no mean feat.
Speaking of the Java Lustre shampoo, improvements have also been made from the beta I used. However, the beta itself was GREAT. Awesome feel/lather and good scent. It also lasts forever, as I've been using it about 2 months and haven't even gotten half way through yet. A small amount of this works wonders, and will definitely be very economically viable.
Look for pictures of my progress w/ the Lustre/Virile Mane stack once the products debut. I'm very excited for their release!