I always appreciate the information and insight.Here is mentality as a consumer which is hopefully beneficial for you on the business side, of course this is just my personal thoughts.
I like Forskolin but to my knowledge, its bang for your buck isn't necessarily high up though its really hard to gauge with most things. Just on my personal list its a decent/good product but not high on my purchase priority.
I also get some stomach discomfort when taking it at times, though not as much as I had gotten a bit more used to it. Of course taking it close to food helped reduce the problem but at the same time I thought I read it was more beneficial away from food so its kind of a lose lose situation. Efficiency vs comfort. Since I don't like the discomfort I also read that using a higher % extract with a lower overall dose was the better option for dealing with the discomfort.
So for me I get stuck in a pickle. I only will purchase the higher extracts to avoid the discomfort, but my personal value on the product is generally not high enough to purchase it while still making it reasonable it seems for a business to sell it =/.
Pairing it with other products, in my opinion, that maybe are harder to find in single ingredient forms may beneficial to create a purchasable combo for some. I tend to use forskolin as a priority more so when cutting and less of a priority when bulking (I tend to always "try" to lean bulk aka 250cal daily surplus).
Think I wrote more information than necessary, my bad. P.s. I totally understand your point on the business side of it.
I agree with your assessments. Let me expand on them to say that - the problem then becomes that it is such as expensive ingredient compared to others on a one on one basis that if using it in a formula, a company has to decide whether they want to use this one ingredient or possible 2 to 3 others that don't possibly cause stomach discomfort and that people like as well.