To you, that may be your inclination. I can almost guarantee you it sells as well as some of their OG Flavors upon launch and moving forward.
It is hard to stay with basic flavors when you already have 15+ on your lineup
If you formulated a pre-workout you can't just keep making fruit, punch, blue razz, lemon, green apple, and basic flavors over and over without reinventing the wheel when you get over a dozen flavors on your lineup. There will have to be diversity.
Given the response on social media since they released the name last night there is a lot of positive feedback from the flavor
Remember .... Put an energy drink between any girls boobs and people will buy it
#BangMarketing