Every new week is 4 weeks away
I'm sorry. I do the absolute best that I can do.
The problem with release dates is all I can ever do is give my best guess at the time. And every time I do that, I feel like it disappoints people when its wrong and makes me feel bad and I never want to do that. Which is why I normally don't discuss products before they come out.
A lot of people want us to hype up products and that is what's best from a business perspective, and I do enjoy discussing them with people, but in this industry when you do things the right way and follow all of the GMP processes, delays are inevitable. They always have been but especially now with the way Covid has affected the supply chain.
We aren't a company that is going to rush through or bypass a proper GMP protocol or process to release a product quicker. And we only use contract manufacturers that are GMP compliant and follow all GMP processes and procedures.
In this industry, there are a lot of companies that don't follow GMP processes and some that don't even try to. For example, you hear sometimes a company will say something like they just received an ingredient in and the finished product will be ready in 3 days. What many customers hear is 'awesome, we can buy it in 3 days'; but what people hear that are familiar with the processes is 'wow, no GMP compliant manufacturer can run a product that quick because it hasn't had time to go thru QC and have microbial and heavy metals testing done'.
Unforeseen delays don't always happen because of a particular product or raw material itself; sometimes it happens because labels come in with wrong color, bottle size may not be available at the time, or other existing products sell out unexpectedly and have to be pushed into production ahead of something new we want to release.
In the case of Anabolic XT, the formula had been finalized since October/November, the raw materials have been in since November, but we did not want to release it during the 12 Week of New Releases because we didn't want anything else to get overshadowed by it. Then we tried something different with the label look and didn't like the way the first ones turned out bc of a color gradient so that added a few weeks. Now, its looking like it and Optimize-T will be in around the same time so its just a matter of how to space the releases out because they're both incredible releases and I don't want one to overshadow the other.