it stinks big time... However, just so everyone here realizes, its not companies just randomly choosing to charge you more. Whey prices have more than doubled in the past 12 months. It sucks for companies just as much as it sucks for individuals.
If you are buying whey at a cheap price now, there are only 2 reasons as to why:
1. Its using old raws(purchased before the massive price increases hit)
2. It does not meet label claims
Anyone see the 5lbs "whey isolate" selling for like $29.99 here? Whey isolate costs $7.50/lbs MINIMUM for the company making the product. That means 5lbs of whey isolate costs $37.50 BEFORE the flavoring, bottle, lid, label, shipping is factored in...
keep buying the cheap stuff, and keep getting ripped off
iForce Protean will be available for $46.75 on March 1st here. Top notch quality, and top notch flavor. Can't beat it.