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The New Product Release Thread

No offense, but do you have to be so rude?

It’s usually best to not open your mouth and speak when you don’t know what you are talking about.

Is EVL some amazing brand? No, not imho.

They do offer some decent, low level, low entry products, at some pretty low prices. A good area for lots of gym goers. They don’t offer crazy hardcore or super innovative products that this forum would love, but I doubt this is their target market anyways.

As far as Steve Aoki goes, that’s rude to just assume because he is a DJ he doesn’t know how protein even works. What is your job? You repeatedly show you don’t know how many ingredients work too. Steve seems to be a guy who loves to partake in fitness and training. So what if he wants to collaborate for some flavors on some products? It seems like fitness and training is a side passion for him. 🤷‍♂️

Not everything has to be produced solely for your exact goals and needs. You sound like the angry old man yells at clouds meme.

Yeh maybe so I was bit harsh about Steve, he is a good guy watched his documentary on netflix.. worth a watch ( no mention of supps )..

But your wrong about my knowledge of supps... taurine is cheap and used as a filler.. Do not agree with 3g Citrulline, my confusion is todo with companies not labelling properly, so you have some say citrulline malate, l citrulline, citrulline and so on.. these not same thing.. i also know half the amino dosages are bunk, closes proper dosage has been by gorilla chemist, but then he put in non natural mushroom blend to it and cause a poor mix, i know about ecdy from way back before you read all these new posts on ergo log... knew about olympus labs stimx, i could list so many other things but do not wish to extend convo in here... better to do a survey and ask ppl how much they spent on supps and what results they got..
 
Stop

But your wrong about my knowledge of supps... taurine is cheap and used as a filler..
again you are wrong.

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improved performance in muscle strength and endurance, endurance exercise tests, jumping and sport-specific actions. However, the improvement in performance was associated with taurine dosage.

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Human endurance performance can be improved by orally ingesting a single dose of taurine in varying amounts (1-6 g).

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taurine is an essential neutraceutical with diverse cytoprotective and therapeutic actions.

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Taurine plays an important role as a basic factor for maintaining cellular integrity in the heart, muscle, retina, and throughout the CNS.

which taurine provides cytoprotection, osmoregulation, neuromodulation, and the myriad of important functions it serves in humans and animals.

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The potential health benefits of taurine in cardiovascular disease are rapidly emerging.
Thus, this action of taurine could be an important mechanism for providing benefits to the cardiovascular system

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The fundamental role of taurine in the immune system is related to its antioxidant properties. Taurine protects tissues from oxidative stress associated with the pathology of various inflammatory diseases

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ur results suggest that 2 weeks of oral taurine supplementation increases the taurine levels and has anti-atherogenic and anti-inflammatory effects prior to and following incremental exercise

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Taurine significantly enhanced the physical function and significantly reduced the cardiovascular function parameters following exercise.

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Taurine Reduces Muscle Soreness

Do not agree with 3g Citrulline, my confusion is todo with companies not labelling properly, so you have some say citrulline malate, l citrulline, citrulline and so on.. these not same thing..

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again you are wrong
3g L-Citrulline is equivalent to 6g Citrulline Malate which was proven to you in this thread. And you said you would stop posting if people proved you wrong..

And here you are....
 
I'm not an Antaeus Labs rep but since the brand has no presence on these boards yet has earned a solid reputation, I'll post the write-up for the new Hydra Head X:

Ursolic Acid

Ursolic acid is a triterpenoid found in numerous plants. It has long been demonstrated in the data to have a myriad of beneficial effects, but it normally has poor bioavailability. HH6 complexes it in a cyclodextrin for superior solubility, thus partitioning, thus bioavailability. It potentiates amino acid (leucine) induced muscle differentiation (1). Further, it has been shown to increase muscle mass, fiber size (both slow and fast twitch), as well as exercise capacity and grip strength (2,3). Lastly, Ursolic Acid produced an increase in serum irisin levels and muscle strength (4) -- a fact which may underlie the recomposition effects that users of high-dose ursolic acid products have noted.

5-hydroxy-7-methoxyflavone

This ingredient is not to be confused with the "7-methoxy" of ages past. A recent study evaluated the purportedly anabolic effects of flavones, and reached a surprising discovery: That none of them are anabolic, unless they possess both 5-hydroxy and 7-methoxy moieties. This is made very clear, as the authors of the study write: “the 5-hydroxyl group and the 7-methoxy group in the flavones are necessary for myotube hypertrophy.” (5) Thus, 5H7M is the only flavone that is directly anabolic -- and the weak effects of ye olde 7-methoxy was possibly due to a small amount of conversion in vivo to 5H7M.

Many flavones have bioavailability issues, but cyclodextrin-complexed 5H7M should exhibit bioavailability over 70%. (6) This, ultimately, should result in a potent natural anabolic agent -- one which will combat catabolism and contribute a strong repartioning effect to HHX.

Maslinic Acid

Catabolism is also made widely manifest through the runaway production of reactive oxygen species and inflammation. As with cortisol, it is a normal and necessary part of cellular processes, but like other people’s daughters on spring break, it is bad news when they run wild. A triterpene related to ursolic acid, maslinic acid is known to have preventative effects against oxidative stress and pro-inflammatory cytokine generation. Most pointedly, it has been tested in randomized, double-blind, placebo-controlled, human trials -- where, at just 60mg/day, it significantly increased muscle mass and grip strength, and reduced joint pain. (7)

(+)-Epicatechin

This compound is (-)-Epicatechin's bigger, more potent brother. Like (-)-Epicatechin, it increases mitochondrial biogenesis, thus increasing fatty acid utilization. This not only increases fat burning (and may improve insulin related health issues), it spares glucose for use in muscle cells, to preserve energy and mass. The (+) stereoisomer is significantly more potent than the (-) form, and

HHX incorporates a clinically validated dose. (8)

Flawless Victory

You have done the work, continue to reap the rewards. HHX is an absolutely essential instrument in your battle to crush your enemies, see them driven before you, and to hear the lamentations of their women -- it is, simply put, the most potent anti-catabolic and pro-anabolic agent legally available.
 
I'm not an Antaeus Labs rep but since the brand has no presence on these boards yet has earned a solid reputation, I'll post the write-up for the new Hydra Head X:

Ursolic Acid

Ursolic acid is a triterpenoid found in numerous plants. It has long been demonstrated in the data to have a myriad of beneficial effects, but it normally has poor bioavailability. HH6 complexes it in a cyclodextrin for superior solubility, thus partitioning, thus bioavailability. It potentiates amino acid (leucine) induced muscle differentiation (1). Further, it has been shown to increase muscle mass, fiber size (both slow and fast twitch), as well as exercise capacity and grip strength (2,3). Lastly, Ursolic Acid produced an increase in serum irisin levels and muscle strength (4) -- a fact which may underlie the recomposition effects that users of high-dose ursolic acid products have noted.

5-hydroxy-7-methoxyflavone

This ingredient is not to be confused with the "7-methoxy" of ages past. A recent study evaluated the purportedly anabolic effects of flavones, and reached a surprising discovery: That none of them are anabolic, unless they possess both 5-hydroxy and 7-methoxy moieties. This is made very clear, as the authors of the study write: “the 5-hydroxyl group and the 7-methoxy group in the flavones are necessary for myotube hypertrophy.” (5) Thus, 5H7M is the only flavone that is directly anabolic -- and the weak effects of ye olde 7-methoxy was possibly due to a small amount of conversion in vivo to 5H7M.

Many flavones have bioavailability issues, but cyclodextrin-complexed 5H7M should exhibit bioavailability over 70%. (6) This, ultimately, should result in a potent natural anabolic agent -- one which will combat catabolism and contribute a strong repartioning effect to HHX.

Maslinic Acid

Catabolism is also made widely manifest through the runaway production of reactive oxygen species and inflammation. As with cortisol, it is a normal and necessary part of cellular processes, but like other people’s daughters on spring break, it is bad news when they run wild. A triterpene related to ursolic acid, maslinic acid is known to have preventative effects against oxidative stress and pro-inflammatory cytokine generation. Most pointedly, it has been tested in randomized, double-blind, placebo-controlled, human trials -- where, at just 60mg/day, it significantly increased muscle mass and grip strength, and reduced joint pain. (7)

(+)-Epicatechin

This compound is (-)-Epicatechin's bigger, more potent brother. Like (-)-Epicatechin, it increases mitochondrial biogenesis, thus increasing fatty acid utilization. This not only increases fat burning (and may improve insulin related health issues), it spares glucose for use in muscle cells, to preserve energy and mass. The (+) stereoisomer is significantly more potent than the (-) form, and

HHX incorporates a clinically validated dose. (8)

Flawless Victory

You have done the work, continue to reap the rewards. HHX is an absolutely essential instrument in your battle to crush your enemies, see them driven before you, and to hear the lamentations of their women -- it is, simply put, the most potent anti-catabolic and pro-anabolic agent legally available.

I'm definitely interested in this! I always wanted to try HH6 but never got around to it. Will be keeping an eye out for sure.
 
I'm not an Antaeus Labs rep but since the brand has no presence on these boards yet has earned a solid reputation, I'll post the write-up for the new Hydra Head X:

Ursolic Acid

Ursolic acid is a triterpenoid found in numerous plants. It has long been demonstrated in the data to have a myriad of beneficial effects, but it normally has poor bioavailability. HH6 complexes it in a cyclodextrin for superior solubility, thus partitioning, thus bioavailability. It potentiates amino acid (leucine) induced muscle differentiation (1). Further, it has been shown to increase muscle mass, fiber size (both slow and fast twitch), as well as exercise capacity and grip strength (2,3). Lastly, Ursolic Acid produced an increase in serum irisin levels and muscle strength (4) -- a fact which may underlie the recomposition effects that users of high-dose ursolic acid products have noted.

5-hydroxy-7-methoxyflavone

This ingredient is not to be confused with the "7-methoxy" of ages past. A recent study evaluated the purportedly anabolic effects of flavones, and reached a surprising discovery: That none of them are anabolic, unless they possess both 5-hydroxy and 7-methoxy moieties. This is made very clear, as the authors of the study write: “the 5-hydroxyl group and the 7-methoxy group in the flavones are necessary for myotube hypertrophy.” (5) Thus, 5H7M is the only flavone that is directly anabolic -- and the weak effects of ye olde 7-methoxy was possibly due to a small amount of conversion in vivo to 5H7M.

Many flavones have bioavailability issues, but cyclodextrin-complexed 5H7M should exhibit bioavailability over 70%. (6) This, ultimately, should result in a potent natural anabolic agent -- one which will combat catabolism and contribute a strong repartioning effect to HHX.

Maslinic Acid

Catabolism is also made widely manifest through the runaway production of reactive oxygen species and inflammation. As with cortisol, it is a normal and necessary part of cellular processes, but like other people’s daughters on spring break, it is bad news when they run wild. A triterpene related to ursolic acid, maslinic acid is known to have preventative effects against oxidative stress and pro-inflammatory cytokine generation. Most pointedly, it has been tested in randomized, double-blind, placebo-controlled, human trials -- where, at just 60mg/day, it significantly increased muscle mass and grip strength, and reduced joint pain. (7)

(+)-Epicatechin

This compound is (-)-Epicatechin's bigger, more potent brother. Like (-)-Epicatechin, it increases mitochondrial biogenesis, thus increasing fatty acid utilization. This not only increases fat burning (and may improve insulin related health issues), it spares glucose for use in muscle cells, to preserve energy and mass. The (+) stereoisomer is significantly more potent than the (-) form, and

HHX incorporates a clinically validated dose. (8)

Flawless Victory

You have done the work, continue to reap the rewards. HHX is an absolutely essential instrument in your battle to crush your enemies, see them driven before you, and to hear the lamentations of their women -- it is, simply put, the most potent anti-catabolic and pro-anabolic agent legally available.

Did i see previously there is an insider on this?
 
I'm not an Antaeus Labs rep but since the brand has no presence on these boards yet has earned a solid reputation, I'll post the write-up for the new Hydra Head X:

Ursolic Acid

Ursolic acid is a triterpenoid found in numerous plants. It has long been demonstrated in the data to have a myriad of beneficial effects, but it normally has poor bioavailability. HH6 complexes it in a cyclodextrin for superior solubility, thus partitioning, thus bioavailability. It potentiates amino acid (leucine) induced muscle differentiation (1). Further, it has been shown to increase muscle mass, fiber size (both slow and fast twitch), as well as exercise capacity and grip strength (2,3). Lastly, Ursolic Acid produced an increase in serum irisin levels and muscle strength (4) -- a fact which may underlie the recomposition effects that users of high-dose ursolic acid products have noted.

5-hydroxy-7-methoxyflavone

This ingredient is not to be confused with the "7-methoxy" of ages past. A recent study evaluated the purportedly anabolic effects of flavones, and reached a surprising discovery: That none of them are anabolic, unless they possess both 5-hydroxy and 7-methoxy moieties. This is made very clear, as the authors of the study write: “the 5-hydroxyl group and the 7-methoxy group in the flavones are necessary for myotube hypertrophy.” (5) Thus, 5H7M is the only flavone that is directly anabolic -- and the weak effects of ye olde 7-methoxy was possibly due to a small amount of conversion in vivo to 5H7M.

Many flavones have bioavailability issues, but cyclodextrin-complexed 5H7M should exhibit bioavailability over 70%. (6) This, ultimately, should result in a potent natural anabolic agent -- one which will combat catabolism and contribute a strong repartioning effect to HHX.

Maslinic Acid

Catabolism is also made widely manifest through the runaway production of reactive oxygen species and inflammation. As with cortisol, it is a normal and necessary part of cellular processes, but like other people’s daughters on spring break, it is bad news when they run wild. A triterpene related to ursolic acid, maslinic acid is known to have preventative effects against oxidative stress and pro-inflammatory cytokine generation. Most pointedly, it has been tested in randomized, double-blind, placebo-controlled, human trials -- where, at just 60mg/day, it significantly increased muscle mass and grip strength, and reduced joint pain. (7)

(+)-Epicatechin

This compound is (-)-Epicatechin's bigger, more potent brother. Like (-)-Epicatechin, it increases mitochondrial biogenesis, thus increasing fatty acid utilization. This not only increases fat burning (and may improve insulin related health issues), it spares glucose for use in muscle cells, to preserve energy and mass. The (+) stereoisomer is significantly more potent than the (-) form, and

HHX incorporates a clinically validated dose. (8)

Flawless Victory

You have done the work, continue to reap the rewards. HHX is an absolutely essential instrument in your battle to crush your enemies, see them driven before you, and to hear the lamentations of their women -- it is, simply put, the most potent anti-catabolic and pro-anabolic agent legally available.

This is a big downgrade from the original formula. Loved the original.
 
I was not aware of these breast cans....


Bob, your auto correct has made you look like a right boob.

Wheyyyyyy, here all weekend folks
 
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So that’s the new logo... they even put eyes in the logo...

Similar font to ghost

Using the same hashtag as ghost only with #Olympuslyfestyle


I’ll wait for the monthly shakers to drop next.

I know companies grow and change, but OL you have completely ripped ghost off🤦🏻‍♂️
 
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So that’s the new logo... they even put eyes in the logo...

Similar font to ghost

Using the same hashtag as ghost only with #Olympuslyfestyle


I’ll wait for the monthly shakers to drop next.

I know companies grow and change, but OL you have completely ripped ghost off🤦🏻‍♂️

Did they just empty their old Instagram and redo it all? I saw all these posts flooding my feed after work and unfollowed because I thought it was one of those random spam accounts that you somehow automatically start following. Lol
 
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So that’s the new logo... they even put eyes in the logo...

Similar font to ghost

Using the same hashtag as ghost only with #Olympuslyfestyle


I’ll wait for the monthly shakers to drop next.

I know companies grow and change, but OL you have completely ripped ghost off🤦🏻‍♂️
No one owns the word lifestyle. What’s wrong with eyes in the logo? Next time I’ll consult you for your less than minute produced opinion rather than spending the greater part of more than a year of bringing this to fruition and deploying a PR strategy to bring forward a subtle yet subliminally brand messaging piece.

Merch drops, lifestyle companies, etc are nothing new. The landscape for product transaction companies is dwindling at a rapid pace as so is the supply chain model that once lifted this model up. Instead a multifaceted approach of making your brand user centric and deploying multidimensionality in your brand strategy is becoming more and more needed.

Lifestyle is just a name and content is the game. Same applies for the millions of companies using the surname labs right..? They’re all omg copying one another right?

Heritage is important and that will continue actually at an amplified level for us. I feel the need to login here and specifically diffuse the band wagoner estrogen imbalance mentality you seek to create.
 
You spent the greater part of a year doing all this, and not once did anyone at OL think to say..

‘Erm you know this rebrand.. looks an awful lot like ghost, maybe we should change something?’

And it seems like across social media everyone is saying the same thing about this rebrand too..
 
You spent the greater part of a year doing all this, and not once did anyone at OL think to say..

‘Erm you know this rebrand.. looks an awful lot like ghost, maybe we should change something?’

And it seems like across social media everyone is saying the same thing about this rebrand too..

Why are you so triggered about branding? It doesn’t affect you or anybody in any way and it doesn’t change whats in the products or how they work...
 
Why are you so triggered about branding? It doesn’t affect you or anybody in any way and it doesn’t change whats in the products or how they work...

Lifestyle indicates to me “weaker products” so more market is covered, the basics? Will you still do proper test booster and natural anabolics.. i have feeling u will not?
 
Consumers are entitled to their opinions too and it's super weak that the rep of a company would call those consumers petty names because they are pointing out the obvious connections to another popular "lifestyle" brand. Sometimes it's best to ignore the haters.
 
No one owns the word lifestyle. What’s wrong with eyes in the logo? Next time I’ll consult you for your less than minute produced opinion rather than spending the greater part of more than a year of bringing this to fruition and deploying a PR strategy to bring forward a subtle yet subliminally brand messaging piece.

Merch drops, lifestyle companies, etc are nothing new. The landscape for product transaction companies is dwindling at a rapid pace as so is the supply chain model that once lifted this model up. Instead a multifaceted approach of making your brand user centric and deploying multidimensionality in your brand strategy is becoming more and more needed.

Lifestyle is just a name and content is the game. Same applies for the millions of companies using the surname labs right..? They’re all omg copying one another right?

Heritage is important and that will continue actually at an amplified level for us. I feel the need to login here and specifically diffuse the band wagoner estrogen imbalance mentality you seek to create.


This is some funny shyt (in my millennial spelling text) :)
 
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It is annoying that they have gone from innovation. Sticking the middle finger up at mainstream doing things their own way to a more pathetic obviously copier of current trends. If the only other option was to go out of business then I guess it's worth a try but ghost will forever be the OG of what they are doing.

Aldi can try and copy Pepsi's logo all they want but most people will just want pepsi even if aldi is half the price.

There is something to be said for being the innovator and not the immitator.
 
The obvious influence is very obvious but it's not even an ugly rebrand lmao. I just don't think the design matched as well as what they were going for with the initial redesign. Peel off the labels if it's that problematic for you guys. What's done is done, embrace it or don't.
 
It is annoying that they have gone from innovation. Sticking the middle finger up at mainstream doing things their own way to a more pathetic obviously copier of current trends. If the only other option was to go out of business then I guess it's worth a try but ghost will forever be the OG of what they are doing.

Aldi can try and copy Pepsi's logo all they want but most people will just want pepsi even if aldi is half the price.

There is something to be said for being the innovator and not the immitator.
How did we stray from innovation?!

Put aside your opinion on the branding, have you seen any of the labels? That's where the innovation has always been and will continue to be.

Make your decision based on the efficacy of the product.
 
So going back to hydra head x - they're saying (+) -epicat which is included in the new hydra head formula is better than the common (-) -epicat that is usually used by supplement companies. Anyone actually try a product with (+)-epicat in it? I just checked what's in ep1logue and its (-)-epicat. I'll be honest, I never knew there were multiple types lol
 
So going back to hydra head x - they're saying (+) -epicat which is included in the new hydra head formula is better than the common (-) -epicat that is usually used by supplement companies. Anyone actually try a product with (+)-epicat in it? I just checked what's in ep1logue and its (-)-epicat. I'll be honest, I never knew there were multiple types lol

Was thinking along these lines myself... if the + is so much better, how come nobody has even thought to use it before? Gotta believe that’s more hype than science/fact
 
How did we stray from innovation?!

Put aside your opinion on the branding, have you seen any of the labels? That's where the innovation has always been and will continue to be.

Make your decision based on the efficacy of the product.
S7 is not what anyone would call innovative
 
I think they should have gone with olymPES lyfestyle.
This is actually funny 😂
any change is always radical but you have to see the opportunities in difficulties when making change. Formulas are better and quality is better first and foremost and I know that matters to most of you. However in order to reach more people outside of the conventional bodybuilding realm we need to make our brand more inviting and culturally resonating. You’ve seen one piece of what we’ve developed just stay tuned.

As a sponsor of this forum I kindly ask you to stay supportive and watch our process unfold. In my prior message I said heritage is everything and that’s in formulations and quality. However there will be branding changes you won’t like but if it is indeed the formula and quality you care for then we have you covered. Rest assured
 
Lifestyle indicates to me “weaker products” so more market is covered, the basics? Will you still do proper test booster and natural anabolics.. i have feeling u will not?

Plans for this yes but there is a changing landscape in test boosters right now. For example l-dopa even is having issues in the us right now.

All products have clinically dosed and patented ingredients with state of the art flavoring systems.
 
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