Here is the post I was referring to - its about phytosomes, but the principle applies to supposed liposomal delivery as well. It's a big reason you don't see companies do more real phytosomal and liposomal supplements, because of brands just doing the non complexed ones that are glorified prop blends. It makes the companies doing the legitimate ones seem overpriced in comparison and is deceiving as hell to consumers.
The Great Phytosomal Deception:
Phytosomal vs. Non-Phytosomal Phosphatidylcholine:
The use of phosphatidylcholine in supplement ingredients, paired with misleading claims of phytosomal delivery, represents a significant issue in the supplement industry.
This is an issue with many dietary supplement ingredients including Quercetin, Berberine, Curcumin, & more.
Some brands include phosphatidylcholine in the list of ingredients but fail to provide genuine phytosomal delivery. Instead, they use phosphatidylcholine in a basic, unbound form, which doesn’t deliver the intended benefits of a true phytosomal complex. By highlighting the phosphatidylcholine prominently, some brands create a façade of advanced delivery without the accompanying efficacy.
Phytosomal vs. Non-Phytosomal Phosphatidylcholine:
- True Phytosomal Delivery: Involves a phosphatidylcholine molecule that forms a complex with or encases an active ingredient, enhancing its absorption.
- Basic Phosphatidylcholine: Simply included as a stand-alone ingredient without complexing it with other nutrients, offering no enhanced delivery benefits.
There’s a huge difference between real science and a sales pitch.
Terms like “phytosomal” may be used loosely or inaccurately, creating confusion among consumers who assume that any presence of phosphatidylcholine indicates a true phytosomal delivery system.
Just because an ingredient appears on a label with phosphatidylcholine, it does not mean that it is a true phytosomal, it may in many cases simply be a proprietary blend that is all for show and marketing and to help some brands increase their profit margins.
UrsoSORB™ is a true Ursolic Acid Phytosome.