I would love to be able to offer a protein powder but there are several reasons why we don't at this time:
1) They are expensive to make and ship and they work from a direct to consumer standpoint but on the wholesale side, if brands aren't careful they can lose money if they don't sell enough of it.
2) There is no pleasing people for the most part on protein powders. Everyone seems to want a top of the line product but at a price point of low grade/low quality ones. That's the biggest reason you see brands not meeting label claims on proteins is them being driven to cut corners bc of consumers buying based off lowest price rather than quality.
3) Unless just private labeling an existing product, protein is a very expensive investment from a brand perspective for a low margin return or possible loss. A lot of brands do private label - and that works for direct to consumer bc the margins are better, but doesn't work well for the wholesale side. So as of now, I feel that we're better to put money into increasing inventory levels on existing products and come out with cool new things rather than a protein powder.
4) There seems to be little to no customer loyalty in the protein side of things - ppl generally just buy the cheapest or bounce around between brands to buy different flavors and stuff.
^^^^ I do want to do a protein powder, I just wanted to explain why we haven't done one and why it hasn't been a priority at this time yet.
If we were to do a protein powder, I would be curious what people would want to see:
- High Quality Whey Protein Isolate
- Whey Isolate/Casein Blend
- Whey Isolate/Casein/Egg Blend
- Economical Whey Protein (WPI/WPC mix)
I'm curious what people would like to see us do when/if we decide to do one.