Me hearing about bone morphogenetic proteins for the first time:
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Color me intrigued
Ha. It's an interesting subject and one that I've been hesitant to say much about because there are hardly any products in this category and I've worried that anything I say on the subject could get taken negatively towards someone else's product, when it would really just be trying to discuss the subject itself.
For example, I don't ever mention this, but since it was already mentioned above by someone else, I'll say that one big issue that I have with some ingredients in this category is that although they may increase bone morphogenetic protein, they may also increase estrogen and I would never use some of those ingredients personally nor include them in a product. That's not a knock at all against any company that does - if looking at it from a singular standpoint, some of these ingredients do hold potential for increasing certain bone morphogenetic proteins, but I look at things from an overall big picture standpoint and my belief is that the risks outweigh the rewards in this case. Especially when there are other ingredients that I feel are better anyway, but that are just quite a bit more expensive to use - but I would rather have an increased product cost on my end and a lower margin than risk anyone having any type of estrogenic issues.
Overall on the subject of bone morphogenetic protein, my opinion is that it is a unique category and has potential to help increase lean muscle and fat loss, but that it's a pathway that will work much better for some people that others; especially if its the only pathways being targeted.
That's why in building out this product, and I want to make sure people realize this - that this product is designed to target increasing multiple bone morphogenetic proteins, but that's only a small part of the way this product works.
I want to emphasize that if you're looking for something to increase bmp, this product will definitely have you covered; but even if you removed the bmp aspects completely, this product minus every bmp aspect would still be a very unique and innovative product and target multiple muscle building and fat loss pathways.
The significance of this, besides the obvious benefit of it targeting lean muscle and fat loss via multiple pathways, is that going back to what I said above about how I feel that targeting the bmp pathways in general may be better for some people that others - to expand upon that, by targeting some of these other pathways that this product does can kind of open the door for people to respond better from the bmp pathways themselves.
So basically, the product would work even without the bmp pathways being targeted, will work well for people via bmp pathways that may not typically get many results from only targeting bmp pathways, and will allow for people that do respond very well to targeting the bmp pathways to likely being hyper responders to it.
When we release the product, I'll be releasing a massive in depth piece explaining bone morphogenetic proteins in a way that makes them easy for people to understand. There are actually multiple bone morphogenetic proteins, and each do slightly different things and some are more beneficial for building muscle than others.
Since I'm finally confirming this is in the works and has a tentative Q1 release date, I want to make it clear that this will be a Competitive Edge Labs product, and will be one of several extremely exciting and comprehensive CEL products coming up.
We've discussed in the past that how sometimes I tend to over-formulate things in that I add so much to the formula that it winds up being so comprehensive and expensive to make, yet I always try to make sure they sell at an affordable price and wind up with a super low margin - this is a great example of that haha, bc this product is insanely comprehensive and has 14 high end active ingredients all at their efficacious dosages including 9 branded ingredients, and including one very exciting new branded ingredient.