We deal with a lot of branded ingredient companies. In this particular situation, it had nothing to do with the branded ingredient company having good intentions, it had to do with ego. It's easier to put down a competitors ingredient when yours isn't in the same product with it. They entered into an agreement and then after labels were done went back on that agreement. That to me is indefensible. If they weren't willing to do it, cool, they should have said so - but screwing a company by changing after the labels are printed is just wrong. I think they basically thought we would remove the other companies ingredients instead of theirs and being that I think the other companies ingredient is better, we didn't. Instead, we removed theirs. Also, we had different ingredients of theirs that were going to be used in other formulas and we've pulled everything out by them and will never work with them again.
As far as Aaron's question, I think he was asking the price of one versus the other and I was just explaining that we can't give out that information. He understands, we've chatted about things like that before.