I said this about 4 years ago, and agree with you 100%... Nootropics are going to be the industry's new direction. Unfortunately most of the ones used, (noopept, phenylpiracetam, chaos and pains 2 products with aniracetam, oxiracetam-which are a mess and dont work, choline, carnitine, etc.) are all very "light". IMO, you have to really try for a placebo effect. However, with nootropics being so new to everywhere, not just supplements, but to everyone in general, I think it makes for a pretty interesting twist to an industry that has basically been going backwards for the past couple years. Olympus Labs used Galantamine which is a prescription AChE Inhibitor, but atleast it does something. But they had said that may be changed shortly too, so who knows.
Plus, real nootropics tend to be pretty expensive, and a lot of them are either subq, sublingual or even intranasal. I doubt SubQ shots will be coming from supplement companies any time soon.