FitnFirm:
I certainly do not blame you for being "picky" as it relates to a new product. There are far too many products in this industry created solely for the purpose of taking advantage of those with little or no background in the various fitness disciplines. From your posts in this thread I assume that you are extremely knowlegeable in the areas of nutrition and fitness and I value your questions and input.
ATJ Nutrition is an up-and-coming company that values the "old fashioned" way of doing things. We believe in hard work, honesty, and integrity; and we incorporate all these important values into our company's practices. Currently, each batch is personally made to preserve the quality and superiority that gets lost in mass production in outsourced "factory style" manufacturing. We painstakingly and meticulously use the highest quality, natural ingredients in our products to offer only the best for our customers. One taste and you'll quickly appreciate our "old fashioned" principles.
As for current Good Manufacturing Practices (cGMP), we follow all FDA, state and local health department regulations as related to food manufacturing, labeling and packaging. Because we are a small company and the product is personally made, we are able to maintain a higher quality than most, if not all mass produced food supplements
As for the price breakdown you mentioned above, I personally feel it is inaccurate to portray it as price per scoop of protein in relation to the overall product. Price is however, something Sam and I will be discussing in the very near future, as well as increasing the protein amount per serving while not altering the nutritional value or taste in a negative manner.
I truly hope I have answered your questions/concerns. If I haven't please feel free to PM me or post here.
John Cannady
Owner, ATJ Nutrition