I have been in the industry since 1999, started at 16 in retail at a independent brick and mortar. Products always relied on marketing to sell of course but man people used to actually care what was in the f**king product. Now they care more about how slick your youtube/IG video is.
I tried to watch one of those Ghost "Building the Brand," videos and I get ten minutes in and ZERO info about the actual product, research, effects......nope just some ass hat flying around the world setting up booths and picking fucking tshirt logos. Dear Lord. LOL
I did a test at the our shop here. We have basic brand NOW creatine, ON creatine and I added two less established brands Primevil and Insane Labz. I am not calling the latter two bad in anyway as I have used products from both and was satisfied.
Primevil and Insane Labz were about $20 a bottle for creatine mono BUT had about 1/4 the total servings as the NOW and ON. I watched as younger buyers would buy both and only grabbed the NOW when we were sold out of the others. Passing up two of the most established quality assured brands because they did not look as edgy/hardcore.
Don't get me started on EVERYTHING having to have stims added because if you don't feel it from the first dose it's crap.....ugh. I am only 38 but am already the supplement industry equivalent of the "Get off my Lawn" guy lol. Damn kids these days lol.
Brundel keep up the good work and smart to avoid any RK nitrate drama lol.