Robboe
Handsome and intelligent
TheCrownedOne said:USP neither invented Cissus nor produced the research that lay hold to its claims of bioactive properties. They simply took a natural, God-created plant used for hundreds of years and recently substantiated by modern science into an arena catering to our desires. There is no innovation there. Perhaps if they had synthesized a chemical constituent of a substance or created a completely new compound, then you could cast dispersions at Matt. But don't come into his forum he pays to have sponsored, broadcasting your condescending opinions of him and his practices. You could have handled this matter privately in a manner becoming a gentleman, but instead you chose to cast stones in the midst of the public in a feeble attempt to shine a negative light upon our faithful friend. I expected much more from you, Rob.
Innovation is more than just finding something new. Innovation can include the research into an existing compound and marketing it for a specific reason, or putting a twist upon it that no one else has done so in the past.
Cissus may have been around for millenia, but without USP bringing it to the market for bodybuilding and fitness, it may be years until someone did - if they ever did.
Creating a new market IS innovation.