You miss the point
How many compnies have releaesd ergogenics and had to DC them?
Its a lost cause
The company will lose money, consumers are uneducated. Period
All people want is stuff that tastes good, is cheap, and they dont care about how innovative and how breakthrough the ingredient profile is. That is the minority on the market. You realize the market of supplement users is 95% of people who dont have a single clue what they are taking or what an ingredient profile is right? You are in the minority.
If you really think making products that don't sell well is a logical step you should consider taking economics and understanding return on investment (ROI). Because it is clear your mind is made up to go one way, but not to the mass market, or understanding the trend on what is popular and what is not.
Ive never met a person who thinks just because it may suit you means it suits the mass market. It doesn't matter how many studies you would make, or how hard you would try to educate a consumer. There is a reason why things that are underdosed sell beter then those that are fully transparent, fully open label, and clincally dosed. People pay for taste and convenience.
If someone sees BOGO 9/10 times they will buy the product compared to buying quality (something like an OL Product) over quantity (walmart, BPI garbage protein etc.)
sad but true.
The average joe supp consumers fall into two groups.
One group, buys what looks pro and is supposed to help them make awesome progress (even if it costs $70). Think the folks who get supps from GNC. A great example brand is muscletech. They don’t put out industry leading products but their products look very professional and some of them have studies that make them sound awesome to undiscerning buyers. So they sell well and make good money.
The other group, go for what’s cheap and looks good and/or tastes good. As you pointed out, the folks who’ll buy whatever has BOGO deal.
What I purported is that by creating a simple, easy to understand stat that’s enticing (tr1umph increases lean muscle mass growth by g%), OL can leave the technical stuff like MTor, AMPK, etc off the label, and tr1umph will become a lot more appealing to your average supp buyer because there’ll be an important stat that they understand, in the foreground.
Crucially, by advertising tr1umph as a ‘natural muscle builder’ and not as an ‘ergogenic’, OL would reposition tr1umph into a different market. A mass market. One that appeals to the average supp buyer.
The above along with a damn pretty new label, would appeal directly to the types of folks who buy supps at GNC.
When people used to see tr1umph, they’d think
‘Do I want an ergogenic?’ Or
‘Dafuq does that mean?’ Or
‘What’s MTor? And AMP... what?’
Rebranded, they’ll see tr1umph and think
‘Do I want a muscle builder that’ll help me gain g% more muscle? It’s natural too.’
Of course, those thoughts tend to lead to different things