If you are implying those two leaving the company is causation for our change of direction I can say with confidence you have absolutely no idea what you are talking about lol.
Cooper didn't have time to do both whilst working in medicine so he had to leave. Out of respect to Synapsin I won't discuss the terms of him leaving but if you think he was largely responsible for any of our previous formulations you are incorrect. You would also be incorrect if you think his presence had any bearing on our product releases.
Brian, with all due respect we have done more for innovation than most companies out there.
We were the first company to bring anacyclus pyrethrum to market following a very extensive beta test on the forum. We were also the first to bring higenamine to market after doing another thorough forum beta test. Alphamine was the powdered thermogenic that literally sparked the wave of companies copying the format. We also have flavour innovations like snickerdoodle.
All of these things have been widely copied and this isn't even an extensive list.
You not viewing this particular release as innovative is fine but don't pretend we are one of the million run of the mill companies that get their R&D from looking at other company's product releases.
I said the same thing when we discussed the formula. Why bother releasing a protein powder specifically for oats when Select tastes so good in oats?
Then I tried Protein 4 Oats and instantly changed my mind. The flavouring is so good it made me feel disappointed when I went back to using regular Select in my oatmeal.
We can't release a flavour that is the best on the market in both oatmeal and shakes, they require different flavouring and sweetener intensities.
Protein 4 Oats is the best protein I have ever added to oatmeal by a huge margin. You absolutely shouldn't try and drink it in a shake though.