You say this (that you want a higher PA concentrate), but then say you care about total servings and price. I know the consumer wants it all, but its impossible to have a higher PA concentrate product without driving up the cost since there would be waste product involved in order to get a higher PA concentrate product.
We didn't just test the PA content we tested for all phosphatide content, in regards to Phosphatidylserine there is 114mg per serve.
I think everyone will appreciate the approach we took when we release the entirety of the formula. I think its an understatement to say "just has third party standardized minimum PA content." Knowing how much PA you're getting per serve or of any other ingredient is a very important thing or at least should be.
Alright, maybe I wasn't being very clear with my statements. I'll try to make sense this time:
Benefits of Concentrated PA compared to soy lecithin granules:
-Less calories and fat (this benefit is negated if you're using the same amount of lecithin, just with stricter individual phosphatide testing, no?)
-Less chance of stomach upset (again, wouldn't this benefit be negated if you're taking the same large serving of lecithin?)
-More enjoyable to drink (although I'm sure that you guys will be able to make it mix well and taste good even with plain old lecithin granules)
-Knowing exactly how much of a given phosphatide you're getting (although I still argue that you're going to get >/4% PA from de-oiled lecithin granules standardized for min 97% phosphatides).
I don't think this conversation is really going to go anywhere meaningful until the formula is released, so I don't want to beat a dead horse. I'm not a betting man, but I still think it'd be a safe bet that if I gave a sample of de-oiled soy lecithin granules standardized for 97% phosphatides (the American Lecithin Company has 98% standardization) to an independent lab for testing, it'd confirm that there's at least 4% PA. Perhaps you can elaborate a bit more, or perhaps I'll have to wait until you release more information on the product, but if you're using soy lecithin (not an extract or something enriched with PA), I don't see how any amount of testing is going to make the composition meaningfully different than the natural composition of lecithin standardized for 98% phosphatides.
But, again, I can't say anything for sure about the product until I see the label, so we'll see.
And, of course, if you're using regular lecithin but not charging an exorbitant amount, and can make it taste and mix well, then I guess there's nothing to complain about. I just have no idea what else you're putting in the product, or what the price is going to be. I'm very curious though!