I think the shirt looks very good. I usually like simple shirts, simple logos, designs, ad campaigns etc look the best to me. However, I like this ad campaign. I think it connects on a personal level much like the journey ads did. Everyone that really lifts hard can connect with the dialog in the ads and inside I think we all really long to be a monster like Frank (McGrath) and this guy on the new shirts and ads haha. So in a nutshell - My first impression is "damn thats a kick ass shirt/ad campaign....I gotta go back to the gym again today" lol.
I think my favorite add is the one that shows him walking in that hoodie. That is a true monster right there, a guy that walks around in a hoodie, covered up, not concerned with showing off just with getting bigger.
Whoever is in charge of Animal's ad campaigns needs a raise. Animal is the top company in my eyes when it comes to ad design and creativity. period. And they make excellent supps too.
good luck to all the applicants.