Choc pb is to mainstream. For that to be the "big" next new flavor release would be a bit upsetting. I think NP should continue to think outside the box a bit and bring some not so ordinary flavors our way. We've all had choc pn, vanilla, this that...but bring some strawberry cheesecake, choc graham cracker, smores our way....that will hold everyone off for a while till the next new release!!!!