Just to revisit this...I am all about doing what you want and owning your decisions. What I am saying is the science indicates that we often don't realize the effect our environment is having on our decisions. We lean on will power as if it is a determining factor, and a lot of times our environment has more influence than we realize. It is kind of like placebo...we simply don't realize what is actually going on. People should focus less on having will power and more on controlling their environment so that there is less need for will power. Will power is like a muscle...it can be trained and made strong, but eventually it will fail.
But mostly, I just like messing with ya.