Like those Protein cookies that were all the rage, first batches were amazing, after they were lifeless and terrible because they got caught fudging the macros.Quoted for truth. Outright Bars in particular, went from amazing to tolerable. Happened with the Cookies & Creme, Smores and the Cookie Dough. Stopped buying after that. They're great upon launch, but good luck receiving the same quality bar months down the road.
I think most of these companies fudge the macros in them on the first few runs to get you hooked. (They just make candy bars) It's probably actually impossible to make these taste good with all the ingredients they claim to have. So when you finally get around to testing them they come out correct because no one is saving them in their cabinets when they taste good.