I guess our definition of a "good deal" is different. I don't mind paying a few cents more per serving for a quality product that tastes good. May I ask what other isolates you are comparing their pricing to? By the way, you are completely entitled to your opinion, so I am not voicing this from a negative standpoint, just curious is all. I don't normally buy isolates because they are more expensive, and usually stick to PEScience myself, but these flavors caught me.
USP Labs is a triple isolate and around $10/Pound .. One of the better vanilla's on the market
PES is ~ $10 Pound and has a variety of great tasting flavors. (Blend)
Dymatize Iso100 is around $13/lb and has a huge variety of great flavors.
Beverly (While not an isolate) ~ $15/lb and has one of the best CnC's on the market
Metabolic Nutrition - PB Cookie (one of the best PB's on the market) ~15/lb
Ghost ~ $15 / lb and easily on of the best flavored products on the market (Cereal / PB Cereal Milk & Blueberry Toaster Pastry)
Isolate or not, $20 is not a "Good" deal on protein. Your paying almost double to use a powder to reach your protein intake. a Good flavor doesn't cost an extra $10/lb.
If these are not surpassing some of the top 5 protein flavors of all time,( and I have had probably 100+ Different protein powders) it is a far stretch to say it is a good deal
Have you ever purchased PEScience? Reason I ask is that isn't $5-10 a lb, and many people buy that. This isn't Phase8 by Muscletech after all.
$19.99/Tub on inside sales. It was 20% off last week where
ZachH got a deal for tubs $38 for 55 servings which is under $10/lb.