Everyone loves the story of small companies. I get it, we want to help the small guy out. The problem in this space, being compliant is a massive amount of work. My QC team is 4 full time people, a PHD and 2 with masters. It's non stop work, which surprises most people. We are a 1 sku company, Xtend. We don't make 60 sku's. If you think small brands are up to speed on compliance, it's just highly unlikely. There is a reason we're the only BCAA that exists that has NSF for sport and informed choice.
Most supplements are made by asking a manufacture if they can make X product. Manufacture quotes X product, company either buys or doesn't. To believe there is a lot of testing going on before/during/after that process in most cases, is just incorrect. People buying random hormones, do you think the company is sending it out to make sure whatever was sent over from china is actually what it's claimed?
A lot of supplement companies are ran out of offices. They are marketing companies. The idea of science is playing around on pub med and answering the 100's of emails that come in from random chinese suppliers. Who aren't even chinese suppliers in most cases, just brokers. Most companies weren't started by mensa applicants. They were started by hobbiest with 10k in their pocket who wanted to make a supplement. Now, here we are.
Evening! I think you make some very valid points but I'd just like to offer a viewpoint from the other side.
First off, just want to give my respects to the Xtend line and their great success.
You are absolutely right that supplement companies are primarily marketing companies. The supplement industry is so saturated right now, you could have truly the best product on the market but with no marketing no one will know who you are and ultimately that generates zero sales. Even when you look at pharmaceutical companies, their marketing spend exceeds their R&D spend. Is this a bad thing? In an ideal world, it'd be great to have all your revenue be poured into R&D and QC. But the reality is that marketing generates sales, which increases revenue, which increases R&D spend. I can't really argue if it's "good" or "bad" that supplement companies are mostly marketing companies, but I think right now it's a necessity. If you want to be a successful supplement company in this market, you have to be a good marketing company; this we've seen time and time again.
To elaborate a little further, I think the days of successful supplement companies who are quote "hobbiest with 10k in their pocket who wanted to make a supplement" are gone. Yes, you can start a supplement company with that much, but it'll be very difficult to be successful without a much larger capital to run your marketing campaign.
For another point of view on the small versus big company in regards to product, each have their own pros and cons. Smaller companies are able to fill that niche of hardcore products better than larger companies. A lot of large companies don't want to touch DMAA, DMHA, Nootropics, etc for liability purposes. And there's no denying that an NSF certification is a major plus, but NSF isn't going to approve or certify products with DMAA. I apologize in advance if I have misinterpreted your post, but there seems to be a little bias against smaller companies (and full transparency I understand we're a small company too so we're bias as well ha). But I think there's a market and a niche for smaller companies to fill that bigger companies can't. Now, on the flip side, bigger companies have more revenue for compliance and QC. But you have to understand, a smaller company would not be able to support 4 full time staff dedicated to QC testing along with all the cost associated with your own independent testing. Now one might argue that "well in that case, you should only start a supplement company if you can afford all those cost". What this does is essentially creates a huge barrier for competition and limits new players to large entities which have a lot of money to invest. Limiting competition is usually not good for the consumer, look at the pharmaceutical/health insurance industry - the pricing is astronomical!
I think you have some good inside knowledge of what goes on behind the scenes, but at the same time I get a slight sense of fear mongering, which isn't necessarily fair. A lot of small and medium sized supplement companies are not going directly working with Chinese raw suppliers and are not "buying random hormones". The exception to this is research chemical/peptide and SERMS/SARMS companies. Most of these smaller companies don't have the ordering capacities to order directly from China. The manufacturers in the U.S. are able to buy say 10 tons of citrulline-malate, no way a small or medium sized company would be able to afford that cost. Now you can bet that is a manufacturer is buying 10 tons of a product, they're going to have it tested. Most small supplement companies run through these manufacturers because the cost ends up being the same or even cheaper than trying to source the raws themselves, blend it, and bottle it. So generally I would say that the idea of small/medium sized legitimate supplement companies contacting Chinese suppliers directly and not through a manufacture is not true. The same cannot be said about RC's, peptides, and SERMS/SARMS because those are ingredients US manufactures aren't going to touch.
Ultimately, there's a place for small companies and there's a place for big companies, both fill a particular niche within the supplement industry. I think to disregard small companies is not healthy for the industry because 1. the small guys of today could be the big guys of tomorrow and 2. competition breeds innovation and ingenuity.
And to re-iterate, I apologize in advance if I my post comes off as aggressive or as an attack, that is not my intentions at all. I respect your industry knowledge and experience, I just wanted to add some balance to the other side of the conversation as a smaller company.