MrKleen73
Legend
Oh yeah that sounds good too!
Do you want to see SNS offer a protein? Tell us what you want.
- Thread starter sns8778
- Start date
Wobmarvel
Well-known member
Wow that's pretty crazy. In the UK you get tubs from ghosts own website for £28. I see that ghost currently cannot deliver to the EU from their UK warehouse (stupid Brexit). So how much would it cost me personally to purchase a tub then "gift" it to you? Or can I not do that because it's technically food?
TheMrMuscle
Well-known member
Thats incredible kind of you to offer. But it would require you to fill out customs papers and all kinds of bullshit. Brexit was really a bum deal of both the UK and EU.
sns8778
Board Sponsor
I wanted to give an update on the protein project - and a group of us have been discussing it in a different thread, so I'm copying and posting a couple things into this in order to create a summary update and also so that conversation can continue here in this thread for anyone interested.
SNS Proteins:
There will be 2 types:
They will be a true 2 lb. size.
The upcoming proteins will be a true 2 lb. size - it used to be that 2 lb. was a standard size in protein but when protein prices went up, a lot of brands cut back on the number of servings to help offset that, so what you wound up seeing was that a lot of people assumed that the size container that used to be identified as a standard 2 lb. size really became only 1.38, 1.5 lb., etc.
Pricing:
I'm not 100% sure on the price yet, but it will be a great price for a top quality WPI and WPI/Micellar Casein blend.
One issue when determining the pricing is that no matter how great of a price we give on a product, a lot of people always want to see a big discount off of it; and the better the make the everyday price, the lesser discounts that allows us to do. So that's something internally I'm having to try to figure out on how to price the protein.
I do plan on offering some multi-pack options for the protein in order to hopefully get it selling fast - because the goal is for every single dollar of profit from the proteins to go right back into being able to offer more great tasting flavors.
Flavor Samples - How They Taste:
From the samples, it is versatile and just how I wanted it - not too thick, not too thin.
I tried:
If I had to sum it up, I would say that flavor wise:
I have some proteins that I love the taste of, but I couldn't drink 3 or 4 per day of for long without getting tired of.
The biggest testament to these is probably to say that I have a shelf full of protein so I keep a lot on hand to choose from, and I found myself craving these flavors after I was done with the samples.
SNS Proteins:
There will be 2 types:
- Whey Protein Isolate (WPI)
- Whey Protein Isolate/Micellar Casein Blend (Zero Carb)
They will be a true 2 lb. size.
The upcoming proteins will be a true 2 lb. size - it used to be that 2 lb. was a standard size in protein but when protein prices went up, a lot of brands cut back on the number of servings to help offset that, so what you wound up seeing was that a lot of people assumed that the size container that used to be identified as a standard 2 lb. size really became only 1.38, 1.5 lb., etc.
Pricing:
I'm not 100% sure on the price yet, but it will be a great price for a top quality WPI and WPI/Micellar Casein blend.
One issue when determining the pricing is that no matter how great of a price we give on a product, a lot of people always want to see a big discount off of it; and the better the make the everyday price, the lesser discounts that allows us to do. So that's something internally I'm having to try to figure out on how to price the protein.
I do plan on offering some multi-pack options for the protein in order to hopefully get it selling fast - because the goal is for every single dollar of profit from the proteins to go right back into being able to offer more great tasting flavors.
Flavor Samples - How They Taste:
From the samples, it is versatile and just how I wanted it - not too thick, not too thin.
I tried:
- 1 scoop in 8 ounces of water - tasted great for standards of protein in water
- 2 scoops in 8 ounces of water - tasted better and little thicker, but not too thick
- 1 scoop in 8 ounces of Almond Milk - tasted great.
- 2 scoops in 8 ounces of Almond Milk - tasted great and not too thick, not too thin
If I had to sum it up, I would say that flavor wise:
- WPI - Vanilla - Reminds me of a Vanilla Frosty from Wendy's.
- WPI - Chocolate - Reminds me of a Chocolate Frosty from Wendy's.
- WPI/Micellar - Vanilla - Reminds me of the Labrada Lean Body RTD's, which I love. It could be named Vanilla Ice Cream or if we wanted to, we could name it Vanilla Cupcake as it has a good hint of a sweetness to it.
- WPI/Micellar - Chocolate - Tastes exactly like Fairlife Chocolate Milk.
I have some proteins that I love the taste of, but I couldn't drink 3 or 4 per day of for long without getting tired of.
The biggest testament to these is probably to say that I have a shelf full of protein so I keep a lot on hand to choose from, and I found myself craving these flavors after I was done with the samples.
akboom87
Well-known member
Pretty excited that this is happening! What will be the grams of protein content?
sns8778
Board Sponsor
I felt that it was very important to start off with flavors that people would really like and not get tired of - that's why the first flavors of both types will be Chocolate and Vanilla flavors.
The goal of the protein project is to put every dollar of profit back into adding more flavors in order to provide everyone with a great variety of flavors that they will enjoy and look forward to drinking.
I'm not sure what the next flavors will be - there are several that I want to do, but not sure in what sequence.
I know I want to do a Mint Chocolate Chip flavor similar to Baskin Robbins Ice Cream. Most protein flavors are more like Chocolate Mint and much heavier on the chocolate side, I want to do one that is heavier on the mint that has a chocolate accent flavor like that ice cream.
I've thought about a regular Strawberry, but regular Strawberry doesn't sell that well for brands anymore. Someone suggested trying to do a Strawberry that tastes like a Wendy's Frosty and I loved those, so that's a definite thought. I had also thought about maybe doing a Strawberry Shortcake or Strawberry White Chocolate flavor.
I have to be careful with the protein thing because there are so many flavors I want to do, but I have to be smart and look at it business wise, I'd like to eventually have about 6 under each type but anymore than that really isn't a good business decision most of the time.
The top of my personal wish list is actually a Key Lime Pie flavor.
I would love to hear everyone's thoughts as to what they would like to see in upcoming flavors.
The goal of the protein project is to put every dollar of profit back into adding more flavors in order to provide everyone with a great variety of flavors that they will enjoy and look forward to drinking.
I'm not sure what the next flavors will be - there are several that I want to do, but not sure in what sequence.
I know I want to do a Mint Chocolate Chip flavor similar to Baskin Robbins Ice Cream. Most protein flavors are more like Chocolate Mint and much heavier on the chocolate side, I want to do one that is heavier on the mint that has a chocolate accent flavor like that ice cream.
I've thought about a regular Strawberry, but regular Strawberry doesn't sell that well for brands anymore. Someone suggested trying to do a Strawberry that tastes like a Wendy's Frosty and I loved those, so that's a definite thought. I had also thought about maybe doing a Strawberry Shortcake or Strawberry White Chocolate flavor.
I have to be careful with the protein thing because there are so many flavors I want to do, but I have to be smart and look at it business wise, I'd like to eventually have about 6 under each type but anymore than that really isn't a good business decision most of the time.
The top of my personal wish list is actually a Key Lime Pie flavor.
I would love to hear everyone's thoughts as to what they would like to see in upcoming flavors.
sns8778
Board Sponsor
Thank you. I'm glad - this is a project I'm very excited about but also nervous about as its a big step for us as a company.
WPI - 25 grams per scoop
WPI/Micellar Blend - 22 grams per scoop
akboom87
Well-known member
Not anything exotic but I do enjoy cookies and cream flavors. I usually keep a chocolate and then cook
perfect
sns8778
Board Sponsor
I definitely want to do a Cookies & Cream flavor.
What I want to do, and this is challenging bc it requires a large MOQ bc of the cookie pieces - is I want to offer one with inclusions like some brands do, but I want to use gluten free inclusions.
I have a gluten allergy myself, so I know how it feels to be basically excluded from being able to try things I want to try, so I really to be able to offer a CNC that has gluten free cookie pieces in it. The challenge there is that gluten free cookie pieces like that aren't available from any of the traditional protein inclusion suppliers so its a challenge to do it and will require a much higher than normal run size to get it done. I've been working trying to get it worked out with the gluten free cookie pieces for this for months now.
Something else I thought about, different, but similar thought process is that our Vanilla is so good, it made me think it would be awesome with chocolate chips in it, so that got me thinking about a Chocolate chip flavor.
sns8778
Board Sponsor
Thanks. It's actually in process now, so we're hoping for a mid-Q1 release next year.
sammpedd88
Well-known member
Ok @sns8778….what other flavors are looking at next? It sounds like you’ve found a good flavor compound with your vanilla and chocolate samples.
NegativeMass
Member
Looking forward to this. In for being the first round of customers!
sns8778
Board Sponsor
I have my own personal wish list, but I'd love to hear other peoples opinions. What's yours?
My personal ones I really want to do is a mint chocolate chip like Baskin Robbins ice cream and a Key Lime Pie flavor.
The vanilla is so good, it has me thinking of doing a Chocolate chip flavor with the vanilla as the base.
I also really want to do a Cheesecake flavor - not sure if it will be Blueberry Cheesecake, Strawberry Cheesecake, Raspberry Cheesecake, or regular Cheesecake.
Those aren't necessarily the ones that will come next - those are just ones I really want do personally.
Oh, and some type of Strawberry - probably either Strawberry White Chocolate or Strawberry Shortcake.
Smont
Legend
Chocolate fairlife is my jam! Just about everyone i know thinks fairlife has the best chocolate milk too. I imagine thats gonna be a homerun
sammpedd88
Well-known member
I’d like a cookies and cream and/or a fruity cereal like fruit loops. Strawberry cheesecake sounds good and so does key lime pie.
I know you mentioned a while back on the cookies and cream of making it with gluten free cookie pieces. I’d be fine with that too. I do have a sensitivity to gluten.
Really looking forward to the first release!
MrKleen73
Legend
I assume those would be the same chips in the mint chocolate chip. I would be more down for the regular vanilla chocolate chip than a cookies and cream personally. However one cool thing about cookies and cream is you can just remove the bits, add red food coloring and call it Red Velvet Cake without skipping a beat.
Out of the cheesecake the raspberry sounds like the best option to me. Unless you use a strong blueberry or strawberry the flavor may not hold up against the cheesecake background. Raspberry is a little more tart and may show through more. However all 3 sound awesome. The Key Lime Pie sounds so awesome and if you could find graham cracker flavored add ins to drop into it OMFG!!! That would be good!
sns8778
Board Sponsor
I love Chocolate Fairlife too. I was very, very pleased at how close the protein tastes to it.
For flavor samples, I had given some to people that generally wouldn't like protein flavors - like females for example. And one lady had let her son try it, who is 10 and he said it tasted like his chocolate milk (Fairlife) and she's told me that he's asked her ever since when she can buy him some.
Smont
Legend
Il be stocking yp on that. Whey/casien is my prefrence too when im on the road. I feel more comfortable having the mixture. Knowing it might be 6+ hours before I see food again lol
sns8778
Board Sponsor
I really want to do the Cookies and Cream with gluten free cookie pieces. I'm on a mission to get that one done haha.
I like the idea of a Fruit Loops type and that's something I'm looking into. That's the boat kind of in making sure can find gluten free fruit loop type pieces.
Thanks for the input on the Strawberry Cheesecake. I know I want to do a cheesecake flavor.
Key Lime Pie is my favorite flavor and I'm really wanting to do that. I'm glad that you think it sounds good too.
sns8778
Board Sponsor
Oatmeal Chocolate Chip sounds good.
The only part that would make it hard to do that is that I can't drink that product myself to know what it tastes like. If there's anything else that tastes similar, please let me know and I'd be glad to try to find one and try it.
sns8778
Board Sponsor
That is one of the site updates that I want done is adding a mailing list feature that is easier to use than our current one; and something that will allow people to sign up for new product notifications.
sns8778
Board Sponsor
Not sure - I thought about using Chocolate Chips in the Mint Chocolate Chip or they also have chocolate shavings that you can use, and those are more similar to what's in the Baskin Robbins ice cream. I would probably get samples done both ways and see which way we like best.
I like the idea of a regular Vanilla Chocolate Chip myself, but also like the idea of a Cookies and Cream.
I think we could make the cheesecake flavor work with any of those flavors. I even thought about just a regular cheesecake and then people could mix it with a variety of flavors, but some may find that boring.
There actually are gluten free graham cracker add ins that could be used in the Key Lime Pie.
MrKleen73
Legend
Oh snap, like real chocolate shavings? Of course it would have to be dark chocolate right? Isn't that what they use in most mint chocolate chip? I can't really remember what baskin robins Mint Chocolate Chip tastes like, but I love Blue Bell Mint Chocolate Chip, and Dreyer's makes a good minty flavored one even though I don't think they make the best ice cream that flavor is on point!
akboom87
Well-known member
One thing I have been doing lately I mentioned it in my log, but I will bring it up here. I have been combining (I use milk) chocolate protein and then I throw 2.5 scoops of your creatine hci the pink grapefruit flavor. It’s like a citrus chocolate that reminds me of a malted shake. It has become my favorite flavor 
MrKleen73
Legend
Every time I see this it makes me think of this.One thing I have been doing lately I mentioned it in my log, but I will bring it up here. I have been combining (I use milk) chocolate protein and then I throw 2.5 scoops of your creatine hci the pink grapefruit flavor. It’s like a citrus chocolate that reminds me of a malted shake. It has become my favorite flavor
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akboom87
Well-known member
It really kinda is, not overpowering though
BCseacow83
Well-known member
I am unsure if this has been mentioned already:
Regarding flavors: Once you have your core established people really seem to flock to the "Limited Edition" "Seasonal Flavors." I think a new flavor always attracts the type of customer who treats their supplements(mainly pre's and protein) like movies/books, meaning they always want something fresh/new "unread." If you combine this with the built in "scarcity" of a limited ed. seasonal flavor people don't even hesitate.
Regarding the pricing: I think it's a damned if you do damned if you don't. Some folks like the "big discount" some prefer the EDLP. I personally am an EDLP guy as when you need it you need it with protein and these days not everyone has the extra money to stock up when a sale hits.
I do know, and I am sure you do as well Steve, that many brands have exceptions to their proteins when doing sales at the wholesale level or the sales are larger buy-in required, ie. 11+1 vs 4+1 on say aminos. I know a very well known brand had their value whey complete excluded from the BF discount tiers this year, it is what it is.
Which ever whey you go, hehe, the pricing will be more than fair for the quality I am sure.
NegativeMass
Member
The vanilla chocolate chip and key lime sound great. Vanilla is what I always have on hand. Mint chocolate chip and cookies and cream I switch between.
sns8778
Board Sponsor
It could be milk chocolate or dark chocolate, but I'm pretty sure that most mint chocolate chip ice creams use dark chocolate.
sns8778
Board Sponsor
One thing I have been doing lately I mentioned it in my log, but I will bring it up here. I have been combining (I use milk) chocolate protein and then I throw 2.5 scoops of your creatine hci the pink grapefruit flavor. It’s like a citrus chocolate that reminds me of a malted shake. It has become my favorite flavor
I am going to have to try that - that sounds incredible.
If we do any of the fruit flavored proteins, I want to try to do one that tastes like our Pink Grapefruit flavor if possible.
sns8778
Board Sponsor
That's hilarious - because a Dark Chocolate Orange, based off that candy, is on my wish list for flavors I would eventually like to do.
For my birthday, my daughter made me an ice cream cookie cake that has those broke up in it as the chocolate pieces.
sns8778
Board Sponsor
I agree. After the first basic ones, most of the additional ones will be treated as limited edition flavors and will stay or go based off of how well they sell.
I'm an every day low price guy myself - but I do see more and more people will overpay for something just bc it has a big discount %. I'm one of those people that is more likely to think "oh, you can give me 50% off? So basically you're screwing me all the time on price if you can do that." haha
sns8778
Board Sponsor
Thanks. I'm glad you like those ideas. I'm leaning toward those two being two of the next ones.
Actually the 4 you mentioned have a good shot at being the next 4 overall, except the CNC may get delayed based on the availability of gluten free cookie pieces to use in them.
I want to do some type of strawberry variant, but just can't decide on what yet.
MrKleen73
Legend
This is my thought process too. Now my question is, do you actually see this in the numbers throughout the year or is it just that the people who want better deals on the holidays are whining louder than the people who enjoy good daily prices are praising? I guess that would be kind of hard to track monetarily.
kjscatch
Well-known member
If your flavors taste as you say, that will be amazing. I really haven't found a straight vanilla that I like. But I haven't expanded because I know what I like and will just repeat protein flavors. I will definitely buy one of each though and test them out.
My vote is an orange Creamsicle. And I have recently really enjoyed Strawberry flavor. Strawberry cheesecake sounds amazing. It's refreshing. So other refreshing fruity flavors would get my vote. Not Key Lime though. I can't buy that haha
My vote is an orange Creamsicle. And I have recently really enjoyed Strawberry flavor. Strawberry cheesecake sounds amazing. It's refreshing. So other refreshing fruity flavors would get my vote. Not Key Lime though. I can't buy that haha
Beau
Well-known member
Yes, indeed.
sns8778
Board Sponsor
No fair hating on key lime pie haha
I’m in the same boat in that I’ve never been able to find many vanillas that I liked. These were both great and ones I truly enjoyed and could drink multiple times per day.
LucasBagoDoce
Member
As weird as it sounds, Allmax had a bubblegum ice cream flavor on their Hexapro that always made me curious
Bubble gum ice cream was the sh*t when I was a kid… so good
Bubble gum ice cream was the sh*t when I was a kid… so good
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sns8778
Board Sponsor
That is interesting. That's one I would have never thought of. Did it taste similar to a Cotton Candy flavor?
LucasBagoDoce
Member
Sort of… but it actually did taste more like bubble gum (that pink tutti-frutti “regular” kind of bubble gum). Some ice cream brands would even add bubble pieces to it
Last brands I remember making bubble gum ice cream were the Walmart brand and Baskin Robbins… but didn’t try those
sns8778
Board Sponsor
That actually may would make an interesting special edition flavor at some point.
paulg
Member
Question about whey in general. Being that it gets absorbed so quickly compared to food, how beneficial is whey outside pre and post workout?
I'm always afraid to take extra servings because I think it's passing through the body too quickly to be utilized.
And as for what I would want in a whey, the solubility in milk is hugely important. And if Leucine peptides actually do anything that might be good.
I'm always afraid to take extra servings because I think it's passing through the body too quickly to be utilized.
And as for what I would want in a whey, the solubility in milk is hugely important. And if Leucine peptides actually do anything that might be good.
sns8778
Board Sponsor
I think that whey protein isolate is a great form of protein for any time of the day. We plan to offer both a WPI and a WPI/Micellar Casein combination for people that do want a slower digesting form.
Mixing easy is definitely important.
