It is my understanding that sipping on protein all day has been debunked, and is a way to possibly even miss out on MPS opportunities. You don't want to keep levels of aminos high in the blood throughout the day. You want them to spike 3-5 times a day from protein feedings to push protein synthesis. Layne Norton who was originally a huge proponent of the sipping 5g of aminos per hour to try to increase MPS came out a while back stating the research shows he was wrong and that continually providing a stream of aminos actually limited the MPS triggered by protein feedings and timing. So you may not be getting much other then some increased nitrogen retention, but not increased MPS which is what causes the muscle growth.
Yeah, that is why I compared it to their WPI prices, and not the WPC. I didn't really see the WPC as a good comparison when the Clear protein is basically WPI as well.
I never think about things as cost per day. Just cost per unit of use. I just see cost per day breakdowns and mentions as a marketing deal to break it up into easier chunks of cash to swallow. People think $45 sounds like a lot for this, but it sounds pretty cheap at only $1.50 per day... It's the whole you can support a starving Ethiopian child for less than the price of a cup of coffee a day scenario. The reality is that to get the same amount of protein in the clear as their WPI I would be paying an extra $24.12 for the same amount of protein. Considering this is a decent portion of my protein intake, the money matters here for me. However I totally get that there are people out there who only want the best, and will happily pay for it. I am not recommending against making it by any means. I have no doubts you wouldn't have trouble selling it. It would just personally be out of my wheelhouse at that price difference. I of course see no reason you could not do both WPI and Clear options.
I did find the filet and sirloin comment interesting though. Because hands down the flavor in a sirloin is better than the flavor of a filet. Not even a competition there for me. I prefer the tenderness of the filet, but it doesn't have much of a beefy flavor, or much of any flavor really. Hence it often being bacon wrapped, or served with some sort of topping. I will always choose the picannah over the filet in a churrascaria, or good medium rare slow and low smoked sirloin over a filet. Now if you had said a ribeye or strip steak we would definitely be on the same page!