I want something to be increase my energy, drive, focus, improve mood, while also not significantly driving my heart rate (which is exhausting and makes a lot of thing counterproductive after a point). I definitely care more about the stimulation/energy aspect than enhanced pump, as I train for strength. But that doesn’t mean I want a stim bomb at all; many ingredients that I feel are actually good in certain contexts aren’t useful in a preWO for me at all. Synephrine is a good example, Yohimbine et all, too much “Eria Jarensis” extract.
Hydration is also a big plus, but that can be a hard sell because most people don’t really understand that. You’re more likely to lose sales for having an effective dose of sodium in the tub from the uneducated than getting new customers who heard about the sweet pumps customers were getting. Taurine is still a great ingredient always in my opinion that is cheap and helpful. But this category is a little wishful thinking probably.
Basically I want stims/nootropics to help me get & stay in the zone, choline, anything that promotes acute strength and general athletic readiness. I want motivation in a tub that doesn’t feel like a heart attack in a tub
Anything that acutely raises endurance is sweet too, since people aren’t going to take this daily.