Well I think all companies should give away sample packs. You have to spend money to make money. The companies that do give away samples have an advantage in the fact that people can try the product before actually purchasing it. That means a lot more people may purchase the product they sample. It also may mean a lot of people don't purchase, but it says a lot about the company reputation when then are willing to give away free samples for people to try before they buy. To me it says they are that confident in there product line and I respect that confidence.