Dylan,
I love you and PES, but the product is the same exact formula as PES select minus the guar gum.
That is nothing groundbreaking or revolutionary as it was marketed. We both know this.
Anyone can take a sample packet of select and mix into oats with ease. Making a thinner protein powder doesn't always mean it is better suited for oatmeal. Throwing your select in bags, putting a new name on it, and taking 1 ingredient out of the profile is far from an "industry first".
I look forward to future releases, but I think a lot of consumers would of loved to see those 3 flavors just released in regular select and available for 2lb tubs. As
kdubson14 pointed out
"27 serving Select $19.99 = 648g protein
24 serving of this Protein 4 Oats $19.98 = 360g protein
45% less protein "
I get the marketing and where the company is headed as many people like proats, Select itself mixes with ease into oatmeal. I hope to see WCM Come back in the fall as well as other new flavors of Select.