Number 5
Member
CDB said:Already did. For rebuttal:
"The only attempt to factually challenge Goldberg’s evidence has come from linguist Geoffrey Nunberg. “He [Goldberg] claims that the media pointedly identify conservative politicians as conservatives but rarely use the word ‘liberal’ to describe liberals. As Goldberg describes the difference, ‘In the world of the Jennings and Brokaws and Rathers, conservatives are out of the mainstream and have to be identified. Liberals, on the other hand, are the mainstream and don’t have to be identified,’” Nunberg correctly summarized on NPR’s Fresh Air on March 19. Then Nunberg claimed he’d proven otherwise — he plugged the names of prominent liberals and conservatives into a newspaper database and found “the average liberal legislator has a 30 percent greater likelihood of being identified with a partisan label than the average conservative does.” The liberal media embraced his results.
"But the claim that liberals are subjected to greater labeling doesn’t square with numerous studies the Media Research Center conducted in the 1980s and 1990s. These studies demonstrated that news stories identify right-leaning think tanks and groups as “conservative” much more often than left-leaning groups are called “liberal.” One example: the group Concerned Women for America is called conservative in 41 percent of stories while the National Organization for Women was tagged as liberal only two percent of the time. (For details, see Invalid Link Removed.)
"Given the controversy, we checked to see if Goldberg’s observations about network news would be verified by a systematic analysis. MRC researchers used the Nexis database to discover each use of the word “liberal” and “conservative” on ABC’s World News Tonight, the CBS Evening News and NBC Nightly News for five years, from January 1, 1997 through December 31, 2001. Each reference was examined to weed out duplicate cases or instances when the word was used in another context (such as “conservative crowd estimates” or “liberal arts colleges”). In addition, labels were eliminated if they were attributed to a news source rather than the network reporter. (See the complete description of the methodology.)
"Eventually, the 2,020 records found by the Nexis search engine were pared down to 924 records containing 1,239 bona fide reporter labels. The breakdown shows Goldberg was exactly right: reporters at ABC, CBS and NBC reached for the “conservative” tag four times more often than the “liberal” label to define politicians, interest groups and policy positions."
Invalid Link Removed
What's more the same article points out that "Most of these labels were used to describe general groups, not (emphasis added) individuals." So researching on individuals is a nice way to hide this fact, now isn't it?
Okay, now we are getting somewhere. Let's note though that the MRC is a conservative group whose mission is to try to prove that the media has a liberal bias, which is fine if their research methodology is sound, but from what I've seen so far it's not and I'll explain why below.
Nunberg's claim was that liberals are labeled as "liberals" more often than conservatives are as "conservatives." The MRC never replicated his method or refuted it directly. What they did instead was to look at the total mentioned of the labels "conservative" and "liberal," and then concluded that Nunberg was wrong because the media uses the "conservative" label more often overall.
The first problem is that the greater use of the label "conservative" may have occurred simply because conservatives got more air time than liberals, this is especially true when it comes to think tanks (see Invalid Link Removed for details). However, I do not claim that conservative politicians were over-represented 4 to 1 relative to liberal politicians.
Second, "liberals" are also called "progressives," a term most politicians and organizations prefer to "liberal" because it means the same thing but doesn't carry the baggage that conservatives have succeeded in attaching to the "liberal" label. So MRC should at the very least have compared the use of the "conservative" label (and synonyms) to both liberal and progressive.
Third, as mentioned above, many Democrats and liberal organizations try to disassociate themselves from the word "liberal" whereas Republicans are usually proud to be called "conservative," so that may explain why reporters who try to remain neutral use the conservative label more. For example, Bush calls himself a conservative so there's no conflict for a reporter to identify Bush as a conservative - in fact, he's helping to get the message out, whereas Kerry clearly tried to avoid the "liberal" label, and may have even self-identified as a "moderate," so it's a bigger editorial decision for the reporter to then label someone like Kerry as a "liberal."
Bottom line, Nunberg's method was sound, or maybe even under-identified liberal-type labels since the synonym "progressive" was not used. If the MRC could have disproved Nunberg's claim by replicating it in other samples then I'm sure that's what they would have done that instead.