I really do appreciate everyone's interest. I just can't give daily updates because I don't get daily updates.
I think there is a lot more that goes into new products than a lot of people realize, and that's okay.
And there's especially a lot more that goes into new products for companies like us that already have 70+ product across multiple brands.
The biggest reason I used to NEVER give ETA's and that I still don't like to give ETA's is bc things can change.
When I give an ETA for a product, its always correct to the best of my knowledge.
But a variety of things can happen to change things - these include but aren't limited to:
- Raw material shortages - especially with specialty or branded ingredients. Branded ingredients have a lot of advantages but one disadvantage is that when the patent holder is out of material, there's no where else to get it from.
- Capsule shortages - yes, this does happen. Especially with colored capsules. Which btw we're changing everything possible over to Veggie capsules as we run out of labels for the gelatin ones and there aren't color options in Veggie capsules, only clear and white.
- Bottle shortages - labels are printed to fit specific bottles. Sometimes they will fit a size close, sometimes they won't. So if for example a label is made to fit a certain size, especially a specialty size, and they're out of stock, you're screwed. And it may be a case where they're supposed to be back in stock in a month or 6 weeks and you have thousands of dollars tied up in labels, it may be a better business decision to wait.
- Prioritizing existing sellers - and this is a big one that affects things for us. The goal of any company is growth - we want to grow, sell more products, be more profitable, etc. New products are fun and exciting but they are really made possible by sales on existing products. So its important to prioritize making sure we have stocks on existing good sellers and sometimes tis means bumping them ahead of new releases.
Trust me, no one wants the new releases to come out quicker than I do, I can promise you that. As excited as everyone, including myself, is for them, as a company we're the ones that have money tied up in raw materials, labels, etc. I'm not exaggerating when I say this - but right now, I have over 20k tied up in labels for products that haven't come out yet. Just labels; not counting raw materials, just labels.
The estimated ETA for Phosphatidic Acid XT is mid Feb. But I can't say that for 100% certainty bc I'm not going to lie and say that if we haven't gotten in some of the other out of stocks that are great sellers that we wouldn't bump that in front of it. Bc from a business standpoint, it really makes retailers mad when we launch new things when out of a lot of existing products.
I appreciate everyone's understanding on this. I'm really doing the best I can. I'm working 70+ hours a week trying to make things happen and I still try my best to be active here and help people and keep everyone updated the best I can.