exactly, we are only 1 of 2 companies that I know of that do this type of 3rd party testing and publish it for all to see. our prices are about half of what they charge, so its pretty much a no brainerThe fact that you 3rd party test and put it up there for everyone to see is very awesome and much appreciated. I just restarted doing fish oil and when thinking of what I wanted, Oximega was 1 of the 2 I even thought about considering. And btw, Oximega won . That "other company" that also 3rd party tests just couldn't beat Oximegas price.