There are a few reasons.
I'll start off by saying that you will start to see products available on there within the next couple of months and they will be added in phases until hopefully most of the products will be on there
We have always more focused on selling to retailers that then resold the products and the last couple of years, we have focused more on direct to consumer sales. This year, we have a lot of things going on that are very intensive behind the scenes things like website updates that customers won't see for a few months until they are complete - but they will be geared more to D2C sales while still selling to and supporting retailers.
That's when we will start to focus more on Amazon and selling direct on there.
Here are a few reasons we haven't more before now:
- Amazon is its own world when it comes to supplements. Some of the best selling brands on there don't even exist in the world outside of Amazon - and as NOW Foods showed with a lot of their testing of other brands on there, its hard to compete with some of those brands that aren't even trying to meet label claims.
- We have so many products that selling on Amazon would be like a full time job in itself - because to be effective on Amazon, it isn't just listing products. You have to be careful with ad spends and things like that because Amazon takes so much in fees that if you're not really paying close attention, it can be easy to lose money.
- Stock levels - this doesn't pertain to the basic products, but some of the advanced and unique things that we offer, things that sell out fast and may take time to get back in - Amazon penalizes listings based on out of stocks (which is why you see most formulas on there are very basic).
- I could keep typing on this list for an hour or more - but basically a lot of things that make our products exciting and effective can also present challenges to brands, which is why many brands stick to basic ingredients.
I am excited to in a few months have many of the products offered on there.
As exciting as this year has been and we hope or it to be in terms of new product launches, there are some other things going on behind the scenes that I'm even more excited about.