Ah sorry, I think you may have misunderstood my NOW! product comment. What I was referring to is that we could up the dosage to 600mg of NAC but the added cost is going to be more than if a customer just stacked our product with NOW! NAC which goes for $11 for 100 capsules x 600mg. As a smaller company we'd have to charge a lot more than $11 because we're doing much smaller runs. So from a value standpoint it's cheaper to stack NOW! NAC rather than for us to add 600mg of NAC.
We just believe the focus of Liver IV is on the TUDCA rather than the NAC, compare the NAC examine page:
https://examine.com/supplements/n-acetylcysteine/ to the TUDCA examine page:
https://examine.com/supplements/tauroursodeoxycholic-acid/
From a marketing standpoint you're certainly right. I'll make this scenario that I've made before, a completely clinically dosed preworkout of cil malate, creatine, beta alanine, taurine, hydromax, stimulants everything you'd want is not going to fit in a preworkout sized bottle. A preworkout that's marketed in a protein sized or large bottle does not give customer that instant recognition of "ok yes this is a pre-workout". So truthfully, sometimes a company has to make difficult decisions in formulating product in terms of dosing, bottle size, cost, and marketing potential. In such a saturated industry, your product will only sell as well as you market it. It's the reason pharmaceutical companies have larger marketing budgets than R&D budgets.
I also apologize but I am not quite sure how to respond to the filler powder comment. If we have offended you in any way with 100mg of NAC and 100mg of milk thistle, I apologize for that as well. It was not our intention to offend, and we truly believe that the added NAC and milk thistle is just an extra value over filler powder. As mentioned above, our pricing for just the TUDCA powder alone making our product very competitive so adding the NAC and milk thistle was not so we could increase the price and margins. It does add a component of marketing as a blend rather than a single ingredient. I am a little disheartened because as a 1%er you should know the pricing on TUDCA is not cheap and that our product is at a competitive pricepoint just for the TUDCA itself. But I know that we cannot please everyone.