The feedback on fat loss has been extremely good when people actually do measurements. Much of it better even than I expected.
Unfortunately, too many people just look feel tweaked with "thermogenics" so they "know it's working", and HEAT was purposely made not to be that way (not just for the subjective feeling, but because high NE centrally is bad for the adipostat, long-term). So, you don't get the people raving about it after just one dose like you do with Lipo-6 or something like that.
It is slowly but surely gaining in sales, as more fat loss feedback comes in and people start to understand how to use it and what to expect. Most of our products follow the same pattern. LipoDerm has been out for 4 years, and it has steadily increased in sales the whole time.
It is a complicated product. 99% of people just do not understand the significance of the dopamine to norepinephrine signalling "ratio" in the hypothalamus, or fatty acid oxidation vs. lipolysis, or long-term vs. short-term adipostat signalling.
Phenogen is a really cool product that works really, really well, but SesaThin outsells it like 10-1. But, Phenogen has also steadily increased in sales since its release, as feedback comes in and people start to understand the product a little.