Is there a connection between SNS/CEL and Muscle Addiction? FWIW I just bought Pump Addict.
I think you'll be very pleased with Pump Addict. Where did you find it at?
SNS and Competitive Edge Labs are completely separate companies. On AM, a lot of people realize there is an association in the sense of ownership and operations but even some on here don't. But I'd say overall, probably 95% of people outside AM don't know that there is any common association at all.
CEL is more the brand for the hardcore bodybuilding customer base. Sure, some CEL products would be great for everyone - like M-Test would be great for bodybuilders but also any guy with low testosterone that wanted to increase libido, sense of well-being, mood, etc. But if you think about it, the average non-bodybuilder 50 yr old guy is not going to buy a test booster with flames on the label bc 'it's for those bodybuilding guys'.
SNS is the brand for everyone, but to be for everyone the label styles are different. For SNS to appeal to the fitness enthusiasts and the general health and fitness market, the Baseline (single ingredient or simple formula) labels are clean and descriptive. The Health Series labels have a clean, clinical type look to them. And Focus XT, VasoForce XT, VasoForce Rush, etc. have a very clean presentation to them. That way it appeals to a much more diverse customer base.
^^^ it's for those reasons that outside the forums, people that like one brand aren't necessarily familiar with the other or if they are, not necessarily familiar with any commonality.
Muscle Addiction isn't associated with SNS/CEL in the ways that they are associated with each other, but we do warehouse and distribute for Muscle Addiction and I have helped with the formulations for some products that you'll be seeing from them due out later this year.
A side of us that people really don't see on AM is that we have a GMP compliant warehouse facility and a full staff so we do warehouse and distribute for quite a few different companies. In many cases, its easier for those companies to have us handle those aspects of GMP compliance than them handle them themselves. In the case of Muscle Addiction, they don't mind me acknowledging that. But for most companies we warehouse and ship for, I have NDA's in place where I can't answer questions like this.
Also, I've done formulation work for quite a few other companies for years. A lot of people that formulate for other brands like to make sure that people know because it builds up their names and reputations, and I completely understand. But in my case, I'm a pretty shy person and instead of my agreements with companies stating I get credit or acknowledgement, they usually state that they aren't allowed to say that I did haha.