I am more than happy to answer any questions you have.
The main formulator is the same person it has always been. In that regard nothing has changed.
The biggest things that have changed are the circumstances surrounding the market we are selling in and the number of customers we now have to cater for.
For example, when we started 8 years ago compliance and regulations were not like they were today. Over the past few years we have seen prohormones leaving and stimulants coming and going, ephedrine, methyl-synephrine, DMAA, AMP etc.
Likewise, we started as a small company on this very forum. The number of customers we had was small so we could formulate specifically for them without having to worry much about anything else.
Nowadays, as our company has grown the number of outlets we are sold in has increased significantly and this impacts the safety of the products we put out.
For example, Enhanced was a legendary pre workout by some people's standards but it was our most complained about product ever. It was potent and the number of people who reported side effects to us was high. This means ingredients with a very narrow tolerated dose became something that was risky for our customer's safety. Rather than selling just a few hundred bottles to forum users we are now selling products in popular brick and mortar stores, large online retailers and across several continents. This growing demand means we have to evolve to appropriately cater for our audience. In that regard, product evolutionary is reactionary rather than something that was intended in the company direction.
Our need for compliance is significantly higher than a lot of smaller companies as our products have a high level of exposure to a very wide customer audience. Something like the original Alpha-T2 or even the original Norcodrene are not products that would be sensible to sell.
We play very strictly by the rules to make sure we are bringing out safe and compliant products.
Everyone has their own personal preferences on companies they use and don't use. For example person A may want a hardcore product using grey area stimulants as their pre workout but other people would prefer to buy products that have more human research and safety data on them from a company that spends a lot of money on product testing and quality control.
If someone is looking for the strongest stimulants, we aren't going to be the company for them anymore and I hope people can appreciate the complexity of the reasons why. In a product category like thermogenics the dominant products are often ones that 1) come with a high risk of side effects 2) have grey area or non compliant ingredients.
Small companies can cater for this market because they are more likely to fly under the regulatory radar and their customer base is narrow enough to minimise the likelihood of someone purchasing the product who has no idea how to use it. For us this is not a direction we can take.
The evolution of the company leaves some customers happy and some not. Will we bring out a hardcore fat burner like a smaller company could risk making? No. Can we make very effectively dosed pre workouts, non stimulant pre workouts, non stimulant fat burners, daily all in one products? Yes. Can you purchase our products knowing we have followed every regulatory procedure by the letter? Yes. Can you trust that we have tested every single product to make sure it contains what it says on the label? Yes. Do we spend more money on quality control in one year than many companies will spend in their lifetimes? Yes.
We respect our customers freedom of choice and you are welcome to spend your hard earned dollars wherever you would like. Our change of direction absolutely isn't about cutting corners and more about trying our best to satisfy our growing customer base whilst diligently complying with regulations.