It was just an attempt at promoting awareness. Most don't realize or care that they exist. It was an attempt at prevention rather than correction.
Like Bobo mentioned about direct competion with our board sponsor. A link to a product from some other retailer that one of our retailers carry or for that matter a link to another retailer. Our guys do a very good job of providing us tremendous service and products at pretty outstanding prices. They have earned our loyalty...IMHO.