It's great marketing, but as discussed in other threads, its very similar to marketing of other things Muscletech has the exclusive on that wind up not amounting to much. The marketing Muscletech has done on it reminds me a lot of the way they marketed GAKIC and LEUKIC.dl-185 looks interesting. i guess it sold out in 30 minutes upon release by a supplement company
It's from the same people that came out with the Paraxanthine ingredient and it was supposed to be the next big thing. They gave Muscletech the exclusive for a year, which got them a lot of great advertising, but you never heard a lot of feedback on it and now that anyone can use it in a product, you never see it in anything or any demand for it.
@Danes did a great job explaining this as well in another thread.