Nice idears so far! I like a couple of 'em, too.
But still, doesn't The Rapture just sound catchy??? Don't it??? I mean, start the whole AX baseline with The Rapture. Nobody has a name quite like it!
"Hey Jim, I've just ordered a stack from Harry's House of Supplements"
"Oh, yeah? What did you get good?"
"Well, I ordered a bunch of stuff, but I'm really interested in this thing called 'The Rapture'! It's a new creatine - a beat-all, end-all."
"That's great Jim! I'm sure that once you get huge on it, the whole congregation will notice!"
:box: :box: :box: :box: :box: AX Presents: The Rapture...
Oh the marketing potential!!!