SNS Protein Powder:
Here is an update on the SNS Protein Powder project, which hope to launch by the end of Q1.
There will be 2 types:
- Whey Protein Isolate (WPI)
- Whey Protein Isolate/Micellar Casein Blend (Zero Carb)
They will be a true 2 lb. size.
The upcoming proteins will be a true 2 lb. size - it used to be that 2 lb. was a standard size in protein but when protein prices went up, a lot of brands cut back on the number of servings to help offset that, so what you wound up seeing was that a lot of people assumed that the size container that used to be identified as a standard 2 lb. size really became only 1.38, 1.5 lb., etc.
Pricing:
I'm not 100% sure on the price yet, but it will be a great price for a top quality WPI and WPI/Micellar Casein blend.
One issue when determining the pricing is that no matter how great of a price we give on a product, a lot of people always want to see a big discount off of it; and the better the make the everyday price, the lesser discounts that allows us to do. So that's something internally I'm having to try to figure out on how to price the protein.
I do plan on offering some multi-pack options for the protein in order to hopefully get it selling fast - because the goal is for every single dollar of profit from the proteins to go right back into being able to offer more great tasting flavors.
Flavor Samples - How They Taste:
From the samples, it is versatile and just how I wanted it - not too thick, not too thin.
I tried:
- 1 scoop in 8 ounces of water - tasted great for standards of protein in water
- 2 scoops in 8 ounces of water - tasted better and little thicker, but not too thick
- 1 scoop in 8 ounces of Almond Milk - tasted great.
- 2 scoops in 8 ounces of Almond Milk - tasted great and not too thick, not too thin
We only had a limited number of samples for me to try as I give them out to others to try too - and usually to people that are hard to please, like females that normally wouldn't like the taste of protein for example.
If I had to sum it up, I would say that flavor wise:
- WPI - Vanilla - Reminds me of a Vanilla Frosty from Wendy's.
- WPI - Chocolate - Reminds me of a Chocolate Frosty from Wendy's.
- WPI/Micellar - Vanilla - Reminds me of the Labrada Lean Body RTD's, which I love. It could be named Vanilla Ice Cream or if we wanted to, we could name it Vanilla Cupcake as it has a good hint of a sweetness to it.
- WPI/Micellar - Chocolate - Tastes exactly like Fairlife Chocolate Milk.
What I really liked the most about them is that they are all flavors that I could drink as many per day as I needed to and not get tired of - and that was the key for me with the first few flavors.
I have some proteins that I love the taste of, but I couldn't drink 3 or 4 per day of for long without getting tired of.
The biggest testament to these is probably to say that I have a shelf full of protein so I keep a lot on hand to choose from, and I found myself craving these flavors after I was done with the samples.
