So over the last several years protein cookies/bar get hyped like “oh my god this feels guilty like eating a candy bar” and other sayings praising how good the bar /cookie is. The last being my bar by pro supps and those cake bites by optimum nutrition. Every time I’m let down like serious, not even close to a snickers bar and half way through you taste the chalky or chemical taste or it has a tough texture and so heavy it makes way it that much more work to eat. The only thing to me that ever came close to almost being guilty was detour bars (I’ve yet to try fit crunch). Well, this sin fit birthday cake finally lives up to the hype. It legit is really good. It does feel guilty. This tastes like what I thought a cake bite would taste like plus some. Hats off to sin fit