1) No way. "Bashing" is not necessary. But trust me, there are plenty of board-sponsored products that don't do a damn thing. Fact. However, you won't read about that on AM. AM reviews are unreliable because they are ALWAYS positive regardless of how effective or ineffective the product is. You don't have to bash products to be reliable, just tell the truth.
2) Supplement companies have to hype their products because even the best supplements will produce very modest results and only for the people who have their diet & training dialed in. For everyone else even the best supplements won't help. I understand they have to overstate the results but wish they wouldn't do it so much.
My point is that the AM sponsors are not immune from over-hyping the hell out of their products and probably do it much more than "traditional" supplement companies.
Traditional supplement companies are restricted to getting their point across on a product label or a one-page ad. The supplement companies on AM post HUGE marketing manifestos with entire threads designed to hype a product. Some people are under the impression that board sponsors are more honest about the effectiveness of their products and that's just not the case.
For the most part I don't hold this against them except when a company like USP makes ABSURD claims like boosting HGH production over 200% after just one dose.
3) I agree with this. I think those of us who have been at this a while have a good grasp of what really works and what doesn't. But someone new to the game will have a hell of a time figuring it out and waste a lot of time & money in the process. A buddy of mine recently bought No-Xplode & Cellmass because of the reviews he read online. I wanted to punch him in the nose. Rookie move.
Dont for a second think im trying to criticize you, i really want to understand your point of view so that i can partake in this discussion.
Now being that u have explained yourself a bit better i would like to share that i do think there are A LOT of supplements that are quite effective. Now when put into relaltion to the number of supplements there are in the market, you point of view gains a its validity.
For example....
Creatine and its various forms, luecine, whey, bcaa's, eaa's, citrulline malate, various forms of ALA, kre-alkylin, resveratrol, divanil, fenugreek, coleus forskolin, caffeine, 1,3 dimeth, mucuna puriens, green tea extracts(more so for its antioxidant benefits), etc etc etc are all effective in their own right but not one of them will make you adonis overnight.
all of these are effective suppelements that helps put the icing on the cake, but you first must bake the cake and construct teh cake before the icing is even put on. Now.... are there a million different supplements with various combinations of these things? Yes and do all yeild similar results? No... so you have a valid point in stating that even though there are supplements that work they are often lost in a sea of ineffective overhyped supplements.
Also what do i consider effective? That is the kicker. I do not expect my supplementation to do much. I expect my diet, rest and my routine to do about 85-90%% of the work. Therefore if I take a supplement that really just adds just a little bit extra to my overall gains...then i consider it effective. Now mind you remember i am a natural athlete so i dont dabble into the more hardcore supplementation that really can add supraphysiological in a given amount of time. I simply use supplements that will maximize my natural potential.
But more importantly i also think there is an EPIDEMIC in how people today view supplements. I have spoken to more people who think that supplements are the key to success. I have seen how people put more of an emphasis on what they are taking rather then what routine they are doing or what they are putting into their mouth.
I dont blame the supplement companies for hyping their products...they are doing what needs to be done to make money. I DO however blame those individuals who think taking a pill or a powder will give you the same gains as years and years of sacrifice and discipline. Its just not possible. But peopel are impatient and want to have phenomenal strength and physique with minimal effort. This is the problem in my opinion.
I also blame the experienced athletes who are not honest about their supplementation and blame massive gains on natural products....im sorry...no pro bodybuilder added 15-20lbs of lean muscle in 10 weeks using muscletech. I really do find it a problem that people will with hold what truly works for them in an effort to stay ahead of the curve while the younger generation listens to the lies of not only the companies but the athletes who sell their souls for the almighty dollar bill.
And as far as your opinion about AM, well i mean i only disagree with you because i have found a number of mentors that have aided me in my progression as an athlete here on AM. I am biased b/c i have truly relished here and have grown as a man and a lifter within my time here. Yes there may be some shameless brown nosing...but i honestly dont mind it so much in comparison with the good this forum has done for me.