That the title says:
XF Ultra Peptide 2.0 or iForce Protein.
Other than that, how many carbs (if I wanna keep them under my direct control) , protein sources (Whey , Blend, egg whites or beef) , that it has no needless extras las creatine or DAA or stuff like that...That it is cheap (or cheaper) and it tastes good.
Other than that...if I am gonna go for Price per pound I'll take steak, salmon, lobster, shrimp and venison over powders ANY day of the week/year.