A lot of stressing and some false accusations about the changes to our Amino IV formula lol.
When we had Ergonine through the Athletix line it didn't matter that we had ingredient overlap. We never intended for Ergonine to move to PES so it wasn't a concern.
As sales of it grew so rapidly we transitioned away from a direct to consumer sales model and brought it to PES. This meant we had overlap between Amino IV and Ergonine.
So, we made Amino IV a more basic and cost effective formula.
You want betaine anhydrous? HICA? LCLT? Awesome, they are still in Ergonine.
We made Amino IV exactly what it needed to be, an essential amino acid product with a solid dose of leucine.
So now our amino formula is going to sell on average for a lower price point than the last one making it more affordable for the people who want aminos.
Remember that amino acids are a far more commercial product than Ergonine. A large portion of customers who want aminos have no idea what betaine anhydrous is. Our educated consumer will continue to buy Ergonine and the people who specifically want aminos and leucine will buy Amino IV for a cheaper price point and improved taste than before.