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The fitness and bodybuilding industry used to be about building strength, endurance, and overall well-being. It was about pushing limits naturally, fueling the body with proper nutrition, and training with intensity and purpose. But somewhere along the way, things took a dark turn.
I’ve been in the fitness and bodybuilding industry for over 20 years, and what we see today isn’t fitness. It’s not even bodybuilding in the traditional sense. It’s a reckless pursuit of size at any cost. And that cost is, unfortunately, higher than ever. And people are paying the price.
This isn’t a fun or glamorous article that I’m writing. In fact, it pains me to even feel the need to write it. But I know that if I don’t talk about this topic, no one will, and we’ll be in the same place 10 years down the road (or in an even worse position).
So, if people want to get angry at me for my opinion on the fitness and bodybuilding industry, that’s fine. But I said what I said, and I truly believe what I’m saying could help change the trajectory of the industry if people start listening and force change.
Industry Insider Wants Bob Cicherillo Fired! – IronMag Bodybuilding & Fitness Blog
www.ironmagazine.com