Is that all in one ergogenic supp still coming?
Yes, it is. The daily ergogenic is a good example of why a lot of times I don't like to talk about products until they're ready to release, because so many things can happen to cause delays that it almost doesn't seem real. Here's a timeline:
- We originally got 4 flavors of it tasting great and thought it would be ready shortly.
- The contract manufacturer (cm) we were using for flavored powders at the time got so backed up due to Covid that their lead times (production times) were crazy bad, we're talking like 4 to 6 months. So we had to change cm's.
- A lot of people don't realize that there are literally hundreds of the same flavors available and that flavoring is a process, not just dropping flavor over in there. Product flavor in its pure form is terrible. You drop a small amount in a base, then you add sweeteners, acids, blockers, etc. trying to get the taste right. So when you move from one place to the other, its like starting over on the flavoring process.
- So we find a new contract manufacturer and start the flavoring process which was a lot harder this time. No one in particular's fault, just different places stock different flavors and flavor different ways, so it took much longer than expected.
- On top of that, due to the plastics shortage, the container we were originally going to use hasn't been available. So we are changing it to the same type container we use for Energized Aminos.
- We now have 3 flavor samples approved an dare close on 3 more. I hope we get them right the next time around; so I should know next week. 2 of the 3 we have approved are great, but they aren't basic flavors and you don't generally launch a product without basic flavors; then you add the creative ones.
- So, next week, we hope we can finalize the other flavors. The raw materials are in; so if we do, we can move it into production while the labels are being printed and that should hopefully make for a 4 week ETA; but it may be more like 6 bc nothing in this industry ever happens according to plan timeline wise.
And like we were just discussing a couple posts up, with a product that's meant to be taken daily, I think its really important for the flavors to be great. I may be being a little too picky on this, but I want it to be something someone looks forward to drinking.