Steve - as you've mentioned before - the multi-vitamin market has a lot of players, lots of different expectations, etc. What about if instead of doing a multi-vitamin itself - if SNS came out with a sort of multi-vitamin booster, sort of an add-on to include the extras that contribute to health, longevity, performance, etc. but aren't typically included in even the good multi's (or aren't included in sufficient dosage)? Then we'd take whatever good quality multi we preferred - NOW, Orange, PES, whatever - then these as well?
That being said - if SNS put out a multi-vitamin I'd likely be buying it. Just wondering if an add-on (maybe "Multi-Plus", somewhat akin to Orange Health IQ) would be more straight-forward or useful?
Thank you for the suggestion and I'll reply in detail for you.
There are a ton of multi's on the market but there really is a lack of multis done what I would consider to be the right way - although I understand why companies do them the way that they do because if you go above 2 capsules you lose potential customers, if you go above a certain price point you lose potential customers, etc.
I have always put off doing one because of those constraints - price point, trying to keep it 2 caps or less, and that the market is just absolutely saturated with them.
We have so many people ask us to do a multi-vitamin, not just for them but for their family members, etc.
And while I can recommend things by other brands, there aren't any that I can suggest as being the perfect multi (even though, like I said, I can understand why brands do what they do with them).
That lead me to my thought of doing the perfect multi - at least in my eyes, and it may not be in everyone's - but that's just the way it goes in this category. I want to make a product that would be great for my daughter as a younger female, me as a 44 yo male, my parents who are in their 70's, and my grandmother that is 93. It's obviously hard to cater to everyone with one product in this category so I have a unique way that we plan to do that which will basically be a scaled dosage.
BUT - when I say the perfect multi, I don't necessarily mean that its the perfect formula I'd build if I had no capsule or price constraints; I mean the perfect multi that people will actually take and can also afford.
I like to help people, and to me supplements is an extension of that. I like to help people meet their fitness and physique goals - but overall I'm hoping that as part of that I'm providing products that can help them improve their happiness, self confidence, and self esteem by doing so; and I also have a special passion for wanting to provide products to people that can improve their overall health and quality of life.
^^^^ That's why our Health Series of products is so important to me and why we're working on expanding that - those are ones that may not get as much talk here on AM, but they're important to people. But a key thing is that that concept only works if we provide top quality products that work, and also at prices that people can afford.
I hope all of that makes sense - but that's what my goal is with a multi-vitamin - to do one that will really help people, one that I or anyone else can be confident in buying or recommending for their son, daughter, self, parents, or grandparents.
I had thought of doing a product kind of like Orange Health IQ, but absolutely no disrespect meant but that's a little bit of everything but not enough of a lot of things type of product. I understand why they do it, because many people just aren't going to buy a lot of different products - but I would rather do the best product for different health benefits under the health series and then let people buy what they need that best suits their needs and stack with the multi.
I did consider doing a really cool multi-herb product - think of it like the herbal version of a multi-vitamin if that makes sense; I think that could be something really cool to target a lot of different uses. Matter of fact, I'll mention that now in the Tell Us What You Want from Us thread that I just posted, and please feel free to come join me and discuss.
I hope that everyone had a wonderful holiday and that their New Years is off to a great start. Each year, I do a thread asking for suggestions as to what products that people would like to see from us as well as what ingredients that they’re interested in or would like to see included in...
Another note on a multi-vitamin is that if it sells well for us, I would love to expand it into more formulas, what I consider adjunct products - like a cardiovascular focused multi, a multi for blood sugar, a multi focused on stress and anxiety - and I would think and hope that people looking at the specific ones like that could understand that a couple extra caps may be required to give them what they want towards the specific issues.
Sorry for typing you a novel there; I just wanted to explain my ideas thoroughly.