Prince
Board Sponsor
We often talk about “growing the sport of bodybuilding.” It has become almost lip service because we don't really know what that means. How can you grow something without having any metrics to really make the case? The answer is you really can't. You look at a variety of factors and you hope that in the long run more adherents are coming to the gym, more people are taking an interest in physique-based sports, more people are buying tickets to expos and that sort of thing. The reality of the matter is that the sport grows but we really can't put our finger on it because we don't have any way of measuring how much it's growing and at what kind of pace.
There have been things over the years that have been very helpful to the overall perception that the mainstream public has about bodybuilding and strength-based sports. For example, when Arnold Schwarzenegger got elected governor of California or when Lee Haney was appointed to the president's Council on Exercise and Fitness, that helped. These were two milestone achievements.