Yeah, it's an Acai product. It's a good quality of the berry and it's not a product that's loaded with mostly juice concentrates of other useless berries. A personal trainer buddy of mine who also trains at the gym I work at sells the stuff and actually signed me up as a 'distributor'. I won't pay a lot of money for this product as an anti-oxidant, because I have enough anti-oxidant capacity with the supps I take, but it is good for a top quality Acai product.