That is soooo misleading to the average Joe. Problem is Joe says to himself, "Hey I want to look like that, I can train and eat right for 4 weeks."
Then after the 4 weeks Joe ends up very disapointed and pissed/maybe even depressed.
Happened to my wife with those "Buy this FIRM WORKOUT" and in only 5 weeks you will look hot like these chicks
NOT COOL AT ALL
ps. my wife is hot anyway